Popular in the world means to describe something that gets more attention, welcome and attention, and others will rank ahead of you in the live broadcast ranking. To make the live broadcast popular, we must first make an attractive door (that is, the cover); Secondly, we need a smart anchor to understand the fans at the other end of the camera, what kind of explanation they want to hear, what activities they are interested in, and how to say they will pay the bill; Issue coupons from time to time to enliven the atmosphere; Be kind and maintain old fans, pay attention to the details of the live broadcast room, and the devil hides in the details; Use the preview of the live broadcast platform to promote the content, combine with relevant communities, forums and self-media, publish attractive soft articles, operate Weibo accounts, attract Weibo fans to the live broadcast room, and directly increase the online number, attention, collection, like, purchase and evaluation. Through tools to enhance popularity. In short, the accumulation of basic popularity is necessary, and we must find a way.