It is difficult to attract customers with this luxury now. If your store is small, you can find another way. I suggest you make good use of various festivals (Valentine's Day, etc.). ), or sell in informal couples promotion stores, and turn the direction of consumers mainly to college students and high school students. Although it is small money, many a mickle makes a mickle, but it can also be mainly aimed at middle-aged and elderly people. This aspect has stronger purchasing power, but it is more difficult to popularize. If you sell it, it's entirely up to you. Actively introduce the advanced workmanship and quality assurance of jewelry to guests. The most important thing is to grasp the customer's psychology and see if he belongs to an economic group or a high-consumption group. The characteristics and advantages of diamonds are: uniform and transparent, the hardest in the world, and stable in chemical properties, which makes diamonds have the meaning of purity, invulnerability, eternal loyalty or perseverance; In addition, diamonds are difficult to mine, with few reserves and high cost. They are the most expensive gems at present, adding a sense of nobility and wealth to diamonds. Diamonds have very rich cultural connotations. In ancient times, people were proud of owning diamonds, which made diamonds synonymous with "elegance".

Marriage, people place the same expectations on it-invulnerability after marriage, mutual loyalty and respect between husband and wife, and their "vows of eternal love" will never change. Marriage means giving the happiness of one's life to another person, and men will do their best to express their deep affection for the woman.