In the innovative marketing, Yayijindian and the World Gold Council jointly launched a series of gold jewelry activities such as "Golden Harvest" and "I Love Me", and put forward new life concepts such as "Give yourself a golden reward and encouragement in harvest season" and "Modern women should pamper themselves occasionally", which quickly gained the recognition of young consumers. In addition, Yayi Gold Store also cooperated with the International Platinum Association, launched the "My Platinum" series with Maggie Cheung as the image spokesperson, and cooperated with DTC Diamond Promotion Center to launch the "Hot" series. In 2000, Yayi Gold Store invited the famous movie star Xu as the brand spokesperson, making Yayi's brand image a household name among young consumers. In 2006, Yayi Jindian Fashion Jewelry was selected as the only designated jewelry brand by Oriental TV Cultural Program. Many stars, such as Taiwan Province's pop idol Vic Zhou and super girl BiBi Zhou, are happily wearing jewelry designed by Yayi Gold Store. The fashionable marketing concept and unique product positioning have realized the dislocation management of Yayi brand and other jewelry enterprises, and established the brand image of "white-collar brand and fashionable gold shop" in the eyes of consumers.

A style represents an era; A brand leads the fashion trend. Let excellent brands reach the exquisiteness at the peak of Yayi.