Front-line sales personnel must be familiar with the above jewelry industry and product knowledge. In order to fully understand the characteristics of goods. You should have a good understanding of the jewelry you sell, so that you can have enough confidence to impress customers with this knowledge. As a successful salesman, you must know the inventory in the store like the back of your hand, so that you can provide goods to your guests quickly without waiting for a long time to make them have confidence in you. It is worth mentioning that when explaining the advantages of goods to salespeople, they should:

1, explain the value with characteristics.

It is necessary to realize that certain characteristics of jewelry are the values pursued by customers. We should not just explain the characteristics of jewelry mechanically, but should evolve these characteristics into "benefits" and "advantages" that are useful to customers and pass them on to customers in a reliable and orderly manner.

2. Emphasize the value of quality.

The method of explanation should depend on the specific jewelry and the specific customer.

3. Emphasize that jewelry represents emotion.

Touching the emotional "needs" of customers can stimulate a variety of motives. At this time, salespeople need to make judgments according to the manners of consumers, and then provide targeted services. These motives are common: seeking truth, innovation, change, convenience, profit, interest, Excellence, seeking more, seeking beauty, seeking difference, curiosity, patronage, reserve, preference and custom. When selling jewelry, if you can do some targeted work; We all have these motives. top-sales.com.cn/yx/xsjq/Index.html

First, the five steps of basic sales

Good reception

First, body language:

Go out of the store, smile, make eye contact, nod and say hello.

B, language communication:

Welcome to Rose Diamond!

Hello! Please feel free to visit! what can I do for you?

My name is Xiao Li. Please feel free to call me if you need anything.

C, note:

Don't turn a blind eye, don't follow the trend, and don't be too enthusiastic. When the other person should stand and watch, invite the other person to sit down and serve tea.

1. What can I buy?

Understand the customer's buying goals first.

First, use your eyes:

Look for the types, styles and prices of goods purchased by customers.

B, use your mouth:

what can I do for you?

This is a new style. Can I show it to you?

2. Do you like it?

Make an introduction after determining the customer's needs, which can reduce unnecessary mistakes.

A. Offer to introduce

Please sit down. My name is Xiao Li. This is my business card.

May I have your name, sir/madam?

Hello, Mr. Huang/Miss Li!

Can I show it to you? (Products that customers have been paying attention to for a long time)

I will definitely bring you the best! (Products recommended by customers)

Pay attention to display the goods in the showcase for customers to enjoy.

In order to get the best results when displaying goods, it is suggested to pay attention to the following main steps:

(1) Prepare a small tray on the counter for placing diamond ornaments.

(2) Choose several models (2-3 models) with the same price and style series.

(3) Look at the jewelry for three seconds and praise its beauty and elegance.

(4) Show high-priced goods first.

5] Let customers try on the goods.

There is always a mirror on the counter.

(7) Assist customers to make appropriate comparisons.

(8) Introduce the main features and benefits (psychological satisfaction) of customers' purchase.

(9) When customers appreciate ornaments, they should not stand directly opposite to them, but on the left or right side of the ornaments, so that they can appreciate them slowly and don't rush.

⑽ Know how to keep silent when appropriate, and let customers "fall in love" with what they have.

⑾ Make them feel that the goods are designed for them.

⑿ Call the commodity "your diamond".

Let them choose between the two until they make their own choice, instead of giving them a lot of goods.

[14] Pay attention to the signal of the transaction.