Who is my friend? Give some advice!

You really go begging with a golden bowl.

I want to ask you:

Did you send the "bill of lading" to the supermarket?

Did you come to the customer who bought your mobile phone for the "delivery certificate"?

"Carcano" is passable, just: buy a mobile phone, and I will pay for shopping in the supermarket. This sentence "I pay for supermarket shopping" is open to question. How much is the bill of lading you gave back to the customer? How many orders can you buy when customers shop in the supermarket? I'm afraid it's only a part or a small part, so is this statement misleading customers? Is there any false ingredient? I'm afraid it's not appropriate to talk about honesty now. So we should dig channels from ourselves.

Your mobile phone has been unsalable, and the price should not be higher than the market price. You also issued a "bill of lading", which shows that you still have a certain profit.

The premise we put forward is that the price of your mobile phone will never be higher than the market price; You have a certain profit.

Okay, here's what we'll do:

1. Keep the price of mobile phones flat (preferably slightly lower) at all times.

2. Take the money you sent the bill of lading as a discount and return it directly to the customer.

Customers like "good quality and low price" best. This is your golden bowl. )

3. Each mobile phone: indicate the basic price (equal to or slightly lower than the market price); Indicate the rebate; Indicate the discount price. Let customers see at a glance. Justice lies in people's hearts.

4. "Eleventh" and "Mid-Autumn Festival" will be promoted immediately, and there is no need to set off firecrackers; There is no need to welcome guests. Do more mobile phone advertisements, put some music and flowers. How to play: "Eleventh" and "Mid-Autumn Festival" offer big rewards. Note: Smile service; Serve with heart.

Advertising activities in a prominent position in the local evening paper or morning paper (I guess you are from Hangzhou) (with this advertising machine plus rebate, it can be said that it is the lowest price in the city) is the favorite newspaper of ordinary people. Take the opportunity to promote your store (I'm afraid your store is not well known).

Of course, the number of rebates must be clear! ! !

6. Maintain this service status after the activity.

It costs less than sending a "bill of lading". It's more tiring than sending a bill of lading. But the result is your own and your back is strong. How many times better than begging in the shadow of "there is a big supermarket next door"

If you have to write a "timetable", it is also to draw your tiger according to other people's cats, which is specious and neither fish nor fowl. Not very useful.

I wonder how the landlord is doing?

PS:

Discussion with "Veyron 1 1 1"

First of all, I would like to thank "Buffalo _no 1" and "saintniw" for their strong support. thank you

I read the full text of "Weilong111"again, and the more I read it, the more puzzling it became, so I proposed a discussion. Please forgive me if there is anything wrong. Thank you.

1. "The cost of this small shop itself cannot be a price war." I didn't mention the price war in the whole article, but at most I mentioned "flat" and "preferably slightly lower" Is this a "price war" game? Makes me curious and confused. Or is this the way of doing business abroad? This kind of "play"? Or did you stay abroad for a long time before you understood the text and meaning?

I really don't agree with your proposal of "calling the insurance salesman". Looking for a "supermarket" means looking for shade, just like you said, "Join forces with the strong" and ask: Who revitalizes who? "Setting up a stall at home" is a unique business. No, it's a joke.

I don't object to "giving up high-end mobile phones", the cost is too high. However, blindly "specializing in the low end" has low cost, but the profit is also low. Where does the cost of "free mobile phone repair" come from? And: How many downloads of "low-end" mobile phones can attract customers?

4. "Set the price higher at ordinary times" I don't know where the landlord is led! The five paragraphs you mentioned add up to only five days, and 365 days a year is just a fraction. What's your impression of maintaining a "higher price" for 360 days? Does the customer only come in those five days and not come for 360 days? If so, how do customers evaluate the landlord's shop? ! What effect will it have? You don't know, do you? The reason why I raised the question of "profit" was because I was afraid of the price, and people were fair in their hearts. Especially those who want to buy mobile phones are sensitive to the price of mobile phones.

5. My answer mainly means: not too much emphasis on objectivity; Find more subjective reasons; Tap one's own potential; Work harder on yourself. Proper advertising is necessary, but visibility is not enough. These expenses are not much more than those for supermarkets. What's wrong with using skills to attract customers? Rebate for customers is much more direct and effective than giving it to supermarkets or others.

I think: We are here to answer questions, not only to help others, but also to improve ourselves. Be sincere, earnest and responsible when helping others. Sometimes good motives don't necessarily produce good results. What do you think of your driving skills?

PS2:

First of all, I would like to express my heartfelt thanks to Buffalo _ NO 1, Saint NIW and Maiqiu for their strong support. Thank you!

Reply to "Discussion with Veyron11"

It seems that "Weilong11"hates the "price war" and resolutely opposes it. I also agree with this view. "Price War" is the best way to occupy the market in commercial competition. As the saying goes, "the land of life and death, the way to survive, must be observed."

First, about the price war

1. I didn't explain the significance of using price war from beginning to end. It is in order to avoid the "price war" that the "rebate" strategy is put forward. Because: firstly, "rebate" is controllable, and secondly, "rebate" is for profit, which is actuarial (Sun Tzu's art of war says: the temple is the winner before the war, which is too much; If the temple didn't win before the war, it would be too few. Winning more and winning less is worse than nothing! Don't you remember? ) in the case of rebate. Its nature is completely different from price war. The bloody price war is to occupy the market, and our "rebate" strategy is to open up sales and earn profits. This is the difference between quantity and quality and cannot be confused.

2. "Keep the price of mobile phones flat at any time (preferably slightly lower)." This is to pay close attention to market dynamics, which is a general term for actuarial rebates. Your Excellency, the person in charge of the business, should be clear. This has nothing to do with "price war". In particular, there is no need to make examples here, because specific situation analysis is needed.

2. minor leagues versus major leagues

I agree with this idea. Major leagues can occupy the market, while minor leagues can't get a slice of it. But if this experiment fails, can it be regarded as a "classic case"? Can the landlord bear it? We should carefully consider who to unite with and how to unite. It would be ridiculous if it has a negative effect.

Now when it comes to promotion, it means bundling (giving is also a form of bundling) a certain commodity. Can't you work harder on yourself? Find more subjective reasons? Tap your potential more? Take the road of self-liberation? Do we have to bundle sales to promote sales? Binding "insurance" is a fire in the insurance industry today? People want to buy insurance? Is the "insurance salesman" in a better position than the landlord? Can the insurance salesman stay if he doesn't open for three days Or free insurance? If you still have to spend money, isn't it more direct and effective to use this money for rebates and directly discount customers? Will it fall into the strange circle of "price war" again? A series of question marks confused me.

3. Price and mobile phone grade

I disagree with your customer base analysis. People who go to the supermarket don't necessarily go to the store to see their mobile phones, people who buy mobile phones don't necessarily go to the supermarket, and it's difficult to determine whether people who come to see them buy them. Moreover, there are many people who use four or five thousand yuan mobile phones in and out of the supermarket (you can observe for yourself, this is also a market survey).

There may not be many groups that only buy licensed goods but not parallel goods. Of course, I am not advocating "specializing in high-end" here. In view of the present situation of the landlord, it is better to sell middle and low-grade mobile phones. "Specializing in low-end" has low purchase price, low price and low profit, so it is not high to adjust according to the market price. So where does the cost of "free mobile phone repair" come from? 1000 ~ 1500 yuan's mobile phones have entered the mid-range low end, and those below 1000 yuan are the low end. What is the "professional" appeal of such a mobile phone? Just rely on the "download" function as an attraction? It is best to increase selectivity to the extent possible.

Four. Promotion and advertising

Never object to your suggestion of "using various holidays to promote sales". Just don't do too much, it will be vulgar and have negative effects.

But "holidays" multiplied by 3 ~ 5 days is much less than "working days". So which day is more important and which day is lighter? "It's just that the price reduction is magnified by the usual higher price." What's the impression on customers? How do customers evaluate the landlord's shop? ! What effect will it have? Can this "amplification" work? You don't know, do you?

Let's talk about advertising. The advertisement is not big, it is a TV advertisement; It is neither realistic nor necessary to advertise in a full-page newspaper. The function of advertising is not to publicize the characteristics of our store and raise its popularity, so why not bring more customers? It is not expensive to make a 20x30cm advertisement in the newspaper. If you know newspaper advertisers, it can be cheaper, which is more affordable than "attaching" and "bundling". Or it's a good idea to print some colorful leaflets and send them to the newspaper without spending much money. Advertising should be done according to the situation. If the landlord's shop is too small (in your opinion) and there are no advertisements, who knows what features the landlord's shop has? The effect of advertising should not be underestimated.

I am very glad to ask Mr. Wei Long 1 1 1 for advice. Thank you.

PS3:

Yes, when the landlord decides. My central idea is (and your limerick):

Find a way to survive on the battlefield,

Business opportunities come from my development.

Independent and independent waist hardness,

Don't take it if you want to scream.

Smile and thoughtful service,

Really benefit customers.

Take out vivid advertisements,

You must rely on yourself to save things.

If you don't like it wholeheartedly, just have fun. )