Curriculum and concept
Market cultivation and cultural promotion are the key points for Caibai to promote colored gems culture.
Caibai brings the cultural belief of perfect quality to people with specific gemstone jewelry. The business philosophy of "quality of vegetables" and "service of vegetables" constantly pursues perfection in glory and glory.
Cultural promotion
promote
As one of the leading enterprises in China's jewelry and jade jewelry industry, Caibai has been at the forefront of the times and society in the promotion of jewelry culture, boldly trying and innovating to lead the development direction of jewelry culture. Cai Bai knows that the promotion of culture should start with specific jewelry products, embody cultural beliefs in people's lives, let the noble quality of jewelry subtly affect people's thinking habits and behavior habits, and let people form the pursuit of perfect quality through the perfect belief in jewelry culture, and constantly pursue the beauty in life, thus making contributions to a more harmonious society as a whole. "Caibai Jewelry" is based on this concept, which allows the promotion of culture to penetrate into product design and daily operation, thus finding a specific way to promote jewelry culture and promote social development in today's society.
Gorgeous colors and bright crystals-Crystal rolls for vegetable collection
Caibai has been committed to the promotion of jewelry culture. For many years, it has persisted in popularizing colored gems culture, taking birthstone culture as the breakthrough point, focusing on rubies and sapphires, and passing on the professional knowledge and cultural connotation of various crystal gems to the public consumers through perfect jewelry and perfect service. With the help of specific product series, Caibai elaborated a brand-new concept of jewelry and integrated jewelry culture into specific jewelry. At present, Caibai has hundreds of thousands of members and customers, and professional jewelry knowledge lectures and the dissemination of jewelry culture are important services provided by Caibai for these hundreds of thousands of members.
Caibai also actively held a large-scale exhibition of crystal minerals to show the whole process of processing crystal minerals into jewelry, so that everyone who came to visit could intuitively feel the charm of gem jewelry and understand the cultural connotation and perfect quality of gem jewelry. The exhibition of Caibai is not entirely for commercial purposes, nor is it just to let people know about the jewelry making process, but to show its spirit of pursuing the ultimate quality through the exhibition of the making process, to show its admiration and love for culture, and to subtly infect everyone who comes to visit, so that they can get a feeling and gain something from it.
"Enjoy culture in aesthetics and carry forward culture in life" is an important business philosophy of Caibai. 20 10 April, Caibai cooperated with Beijing Municipal Commission of Commerce to hold the "20 10 Beijing Gold and Jewelry Festival", which promoted all kinds of colored gems in stages, spread jewelry knowledge in the whole society, guided the correct view of jewelry consumption, successfully found the contact point between jewelry and daily life, and integrated gem culture into daily life.
With the brand promotion of "Caibai Jewelry", more and more consumers regard "Caibai Jewelry" as the first choice brand. When they came to Caibai, they felt the cultural charm of colored gems, tasted the aesthetic enjoyment of colored gems, and gained the belief of quality and perfection. In this way, Caibai's efforts in cultural promotion exert a subtle influence on society and bring people the character and belief of jewelry culture.
Gorgeous colors and bright crystals-Crystal rolls for vegetable collection
quality first
quality
Jewelry culture contains, first of all, the ultimate beauty and noble character, which is completely consistent with the quality belief that Caibai has always adhered to. "Caibai Jewelry" carries out the consistent quality of "Caibai Gold" and creates the perfection of jewelry with higher standards. The quality control of "Caibai Jewelry" begins with the selection of crystal minerals, and then goes to cutting, design, production and service. It presents people with ideal perfection.
Fashion style, high-quality products and high-quality service are the core connotation of "Caibai Jewelry". The quality control of "Caibai Jewelry" covers the whole process of a jewelry from raw material mining to initial processing, art design, finished product making, counter sales and post-maintenance. For more than a hundred years, Caibai has adhered to the business principle of "marking the real price and selling the real goods" and obtained ISO9002 certification as early as 1998. "Caibai Jewelry" strictly implements the "Caibai Jewelry Standard" higher than the national standard, and every piece of jewelry has been tested by the authoritative department of a third country.
Caibai personally participated in the mining and processing of crystal minerals, which ensured the noble temperament and perfect quality of jewelry from the source. With a precise grasp of the spirit of the times and a deep understanding of the jewelry industry, Caibai has designed its own jewelry products, ensuring the perfection of jewelry from the production.
As a gold jewelry company, Caibai knows the importance of service and integrates the concept of integrity and innovation into sincere service to consumers. "Rooting in the people, winning by quality, doing business by emotion" is the service concept of Caibai. According to the product characteristics, Caibai has made 30 service promises, and established the first "Gold Jewelry Service Center" in Beijing, which has achieved "one-stop" services such as jewelry design, processing, cleaning, maintenance, consultation and trade-in, creating a precedent in the industry and being praised as "gold service" by customers. "30 service promises of Caibai Jewelry" has also become a model of the best service in the jewelry industry.
Based on the "people-oriented" concept, Caibai has trained sales staff, making each sales staff not only a jewelry expert, but also an exclusive "image consultant" for customers. They provide customers with the most valuable shopping suggestions around temperament collocation, style collocation and jewelry rules.
Through the whole process of quality control, Caibai has realized the three advantages of building high quality with strong strength, developing independent intellectual property products and guiding consumption with cultural marketing, and established the business philosophy of "carefully building Caibai jewelry brand, perfecting and developing characteristic management". The perfect quality of Caibai jewelry and its cultural beliefs are also well known to the society.
Gorgeous colors and bright crystals-Crystal rolls for vegetable collection
Gorgeous colors and bright crystals-Crystal rolls for vegetable collection
Gorgeous colors and bright crystals-Crystal rolls for vegetable collection