You can look at the steel seal on the jewelry (pure gold, pure gold 999, etc. ), and you can rest assured in this respect.
Then the reason for the big difference in gold price is nothing more than the famous brand, good workmanship and many styles.
In order to seize the market and attract people, the price of small shops is generally based on the expected gold price plus labor costs, which will be much cheaper. Customers can recommend 18k gold, jewelry and standard gold when they enter the store.
Several well-known gold brands in Hong Kong, such as Chow Tai Fook, Zhou Shengsheng, Luk Fook Jewellery and Xie Ruilin, have basically unified national retail prices, which are also the highest among the gold stores with the change of international gold prices.
However, domestic brands, such as Laofengxiang, Laomiao Gold, Zhou Dasheng, Leofoo, winning number jewelry and so on. , are not uniform retail prices, because there are many franchisees, the prices are high and low.