Crown and Dior are two completely different brands. Crown translated into Crown is not a real brand, but a fictional example. In real life, there is no fashion consumer brand called Crown, Dior, full name ChristianDior, which is a world-renowned French luxury brand. The brand was founded in 1946 by ChristianDior, the founder of the same name. It is famous for haute couture, ready-made clothes, handbags, shoes, jewelry, cosmetics and perfume, and is synonymous with elegance and magnificence. Dior enjoys a high reputation in the fashion world, and its product design and quality are sought after by consumers. Brand represents the attribute of a specific commodity, is the most lasting meaning and essence of the brand, embodies the value, culture and personality of the enterprise, is the result of long-term efforts of the enterprise, and is the intangible carrier of the enterprise. Brand value includes two parts: user value and self-value. The function, quality and value of a brand are the internal three elements of the brand, while the popularity, reputation and loyalty of the brand are the self-value elements of the brand, that is, the external three elements of the brand.