Lao Fengxiang and Chow Tai Fook are relatively old jewelry brands in China, with good reputation and high quality. If you want to buy gold ornaments, there is no difference between the two brands. Chow Tai Fook is the largest listed jewelry company in Hong Kong. It specializes in Chow Tai Fook brand jewelry, jade and gold ornaments. Is a comprehensive enterprise integrating raw material procurement, production design and retail service. It is the most famous and largest jewelry brand in Chinese mainland and Hongkong.
Chow Tai Fook Jiajindian was founded by Mr. Zhou Zhiyuan on 1929 in Hongde Road, Henan, Guangzhou. At that time, Chow Tai Fook mainly engaged in traditional gold ornaments. Therefore, Chow Tai Fook originated in the mainland, but Chow Tai Fook Gold Store moved from Guangzhou to Macau one after another. In contrast, Chow Tai Fook has now settled in Hong Kong, and Lao Fengxiang has settled in the mainland from beginning to end.
Shanghai Laofengxiang Co., Ltd. was founded in 1848 Laofengxiang Jewelry Store. The originality of its trademark "Laofengxiang" also comes from the name of Laofengxiang Jewelry Store, which has a history of 170 years! Brand history is deeper than Chow Tai Fook.
Matters needing attention in buying gold jewelry:
1. Distinguish between traditional gold ornaments and hard gold: Hard gold jewelry adopts a special process to change the softness of pure gold into "hard" pure gold. Hard gold has the characteristics of high hardness and strong wear resistance, which effectively overcomes the shortcomings of thousands of gold jewelry, such as low hardness, easy wear and difficulty in maintaining fine patterns. The jewelry styles made are more complex and exquisite, which are deeply loved by women. If newcomers buy gold jewelry for collection and preservation, it is more appropriate to choose traditional gold jewelry than hard gold jewelry.
2. It is not advisable to choose gold jewelry with hollow or complex styles: gold jewelry can be roughly divided into two types, one is hollow and the other is solid. If it is naturally hollow, the price will be more cost-effective. However, it is not recommended to buy hollow or complex gold ornaments. Because gold is soft, it will deform if you don't pay attention to it, and it will be more troublesome to repair it. And the value of hard gold is not as good as gold.
3. Try not to buy inlaid diamond jewelry: When buying gold jewelry, try not to buy inlaid jewelry or diamond styles, because gold is soft, inlaid jewelry or diamonds are not firm and easy to loosen, resulting in the loss of diamonds or jewelry.
4. Pay attention to the imprint of gold ornaments: Gold ornaments are usually printed with information such as purity, manufacturer and serial number, which is equivalent to the ID card of gold ornaments. When buying gold jewelry, it is better to choose one with a seal, which is more formal.