The so-called traditional handbag design creativity is to convey commodity information to consumers and publicize commodities with attractive traditional cultural materials with great cultural taste connotation and high formal aesthetic feeling through careful conception. The design of traditional style handbags is not only a simple application of traditional forms, but more importantly, it should reflect the broad mental outlook of the Chinese nation and the excellent culture that stands on its own feet in the forest of nations, and at the same time, it can well adapt to China's aesthetic thoughts and consciousness passed down by China consumers for thousands of years.

2. Elements of traditional handbag design

When designing handbags with traditional styles, we should fully tap the traditional cultural elements associated with the traditional products as the object of handbags and be creative. Among them, the most representative traditional style elements are mainly China traditional calligraphy (different styles of block letters, cursive script, official script, seal script, etc. ); Chinese painting (different styles of meticulous brushwork, freehand brushwork and splash ink); New Year pictures (such as Tianjin Yangliuqing New Year pictures and Suzhou Taohuawu New Year pictures); Printing; Carving (wood carving, bamboo carving, brick carving, tile carving and jade carving, etc.). ); Different styles and schools of paper-cutting art; Lacquer painting, lacquer painting; Batik and tie-dyeing art; Embroidery art and so on.

3. How to choose traditional style elements

We can generally consider selecting traditional cultural elements from the following two aspects.

1. Considering the use of handbag materials, the shape and structure of handbags.

The handbag material mainly uses natural objects in nature, such as bamboo, wood, rattan, hemp, shells, gourd, reed leaves, tea and so on. Design and manufacture handbags with the artistic conception of returning to nature and local characteristics.

2. Considering the decoration form.

Since ancient times, we have designed various related traditional visual art forms, such as China's handicrafts such as calligraphy, Chinese painting, sculpture, paper cutting and embroidery, as well as decorative patterns and colors of plays, costumes, masks and props, weapons, buildings, furniture, daily necessities, textile printing and dyeing.

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