1. Build a solid foundation for development and realize brand promotion.
Fujian Decheng Gold Co., Ltd. has more than 20 years of experience in the gold jewelry industry. Is a set of creative planning, development and design, technology research and development, production and processing, operation management, wholesale marketing, self-import and export as one of the large gold jewelry enterprises.
The company has multi-functional standard factory buildings and office buildings with complete facilities, as well as two operation centers in Fuzhou and Shenzhen. The company is committed to the investment and development of gold and jewelry projects, constantly innovating technology, constantly improving services, formulating long-term strategic plans, scientifically promoting development, organically combining the company's development concept with the market development trend, building a sustainable operating system, constantly realizing independent brand and technological innovation, improving business performance, enhancing corporate visibility and reputation, and promoting management efficiency and operating efficiency. Since its establishment more than ten years ago, the company has successively won a series of honors, such as "Famous Brand of Chinese Jewelry Industry", "Famous Brand of Fujian Jewelry Industry", "Famous Trademark of Fujian Province" and "Famous Trademark of Fuzhou City", and successfully passed the ISO900 1 international quality system certification in 2007, becoming the first jewelry enterprise in Fujian Province to receive this honor.
2. Clear strategic objectives and expand development space.
In recent years, "Decheng" has made a strategic decision to go out of Fujian market with its own strength. First of all, we have expanded the sales exhibition hall and sales channels in Shenzhen, won the recognition and attention of the majority of industry merchants with new styles, many varieties and fine craftsmanship, and won and stabilized new and old customers with honest management; At the same time, the production base in Shenzhen has been established and expanded rapidly. In just over a year, the production scale of Shenzhen factory kept pace with that of Fuzhou factory, achieving a win-win situation of blooming flowers, complementary characteristics and stable and high yield in both places, laying a solid foundation and guarantee for winning more market share.
20 12 China jewelry yearbook
Through unremitting efforts, the company has become a fast-growing, stable, healthy, standardized and professional group company-Decheng Gold Group, which owns subsidiaries such as Fujian Decheng Gold Co., Ltd., Fujian Decheng Jewelry Co., Ltd., Fujian Decheng Tianji Cultural and Creative Co., Ltd. and Shenzhen Decheng Jewelry Co., Ltd., and Decheng Gold Group has always adhered to the corporate core culture of "sincerity, sincerity and sincerity". Advocate "people-oriented, production and quality as the center", take "specialty, talent and service" as the three main power sources for the company's development, and take "production benefit, talent benefit, management benefit and marketing benefit" as the guidance. It has formed two core strategic development frameworks of gold production, wholesale and marketing operation oriented by "precision, specialization and depth", and achieved the goal of simultaneous operation of headquarters and marketing center and radiating the whole country. The Group adheres to product research and development, process innovation and technical transformation, optimizes resource integration, strengthens operational technical management, makes every effort to build powerful basic platforms such as R&D, manufacturing system and wholesale supply system, and vigorously develops the business scale of "two production bases and two wholesale centers" in Fujian and Shenzhen. In recent years, the company has given full play to the spirit of hard work and enterprising, and has continuously broken through and surpassed its business objectives, and achieved gratifying results in quadrupling its annual performance. Shenzhen Decheng Jewelry Co., Ltd., a subsidiary of Decheng Gold Group, also quickly ranks among the largest enterprises in Shenzhen in the international jewelry trading market, setting a benchmark for Fujian jewelry enterprises to enter the Shenzhen market and becoming the main force of Fujian enterprises in the Shenzhen industry market. With the continuous expansion of the national business cooperation of Decheng Gold, the influence of the industry has been continuously improved, and the cooperative relationship between production and supply has been gradually established with well-known domestic jewelry brand enterprises such as China Gold, Zhou Dasheng and Nanjing Baoqing. At the same time, Decheng Gold, as the only designated production supplier of China Gold Group in Fujian Province, has been the quarterly and annual champion in the past two years, winning the recognition and praise of China Gold and its related customers.
20 12 China jewelry yearbook
20 12 China jewelry yearbook
3. The road to future development
In today's increasingly fierce competition in the jewelry industry, Decheng Gold Group is far-sighted, based on domestic and international perspectives, and has appeared in Shenzhen International Jewelry Fair for three consecutive years, which has become a beautiful landscape of Fujian jewelry industry at Shenzhen International Jewelry Fair, and also made Decheng Gold more eye-catching in the industry. Decheng Gold is committed to spreading China's gold and jewelry culture, and strives to become a model for inheriting jewelry culture. In the future, the company will adhere to the professional and integrated market development concept, combine its own core basic technology research results, face the general trend of the integrated gold and jewelry market, learn advanced experience and technology, innovate the development connotation of Decheng Gold, build a support system that can undertake the overall development of the project, and realize the multi-field and diversified development of Decheng gold products and services under the current development environment of China's jewelry industry, and become a well-known group enterprise in China's gold and jewelry industry.