Jinlifu Jewelry is a large-scale enterprise specializing in gold, platinum and diamond processing, cutting, inlaying, production, supply and sales, with world-class equipment and high-tech management talents.

For more than ten years, it has been processing and inlaying for many well-known brands at home and abroad. In 2000, we implemented chain operation in China, striving to realize one-stop distribution from the source to the franchisees. Because of its novel style and reasonable price, it has been one step ahead in the same industry. At present, there are more than 500 chain stores, and a nationwide marketing network with gold, platinum and diamonds as the main sales forms, perfect facilities and excellent service has been built, and the brand influence has been continuously improved.

Corporate philosophy

Jin Lifu always adheres to the brand concept of "Gold quality, benefiting the world and enriching thousands of households", perfectly integrates China traditional blessing culture into jewelry products, and combines fashion with tradition to create a jewelry brand with unique China characteristics. China's Fu culture has a long history. It is a folk culture born and raised in China. With the development of thousands of years' history and civilization in China, it has now penetrated into people's lives.

Whether it is the ancient sages' expectation of happiness in the Book of Songs, the split interpretation of the word "fu" in Shuo Wen Jie Zi, or the elements such as door stickers and window grilles in modern life, it conveys a happy cultural atmosphere everywhere. It reflects the outlook on life and values of the whole Chinese nation, and is also the only eternal theme of the times that the Chinese nation has always pursued.