Please refer to the information released by jewelry brand investment promotion for the details of joining in the store and joining fees.
The condition for joining a jewelry store is 1. Have enough personal time to manage the store and get strong support from family members.
2. Franchisees must agree with the concept of the brand, agree with everything about the brand, and accept the whole business model of the headquarters.
3. Have sufficient investment strength.
4. Franchisees must have independent stores or business premises in the regional market, and pass the evaluation of the headquarters.
5. Franchisees should have a vision of development, be able to put in some energy, pay attention to the development of the industry, understand the development law of the industry, and improve the visibility of the store.
6. Must have a good business reputation and moral quality.
7. Have a strong and positive entrepreneurial spirit and devote yourself to the operation of franchise stores.
Matters needing attention in joining jewelry store 1. Hire professionals to manage franchise stores, or learn professional knowledge and skills by yourself. At the very least, we should learn how to distinguish between true and false jewelry and know why the grade of jewelry is high and low, so as not to be deceived by black merchants.
2. Discuss cooperation with jewelry companies, then sign a franchise contract, and formally put into the preparatory work of jewelry stores, including store decoration design, clerk recruitment, store promotion, etc. These jobs are all things that need to be done in the process of joining jewelry stores.
It's best for jewelry stores to make a business plan, which can be divided into short-term, medium-term and long-term. Since we advocate entrepreneurship and choose to join a jewelry store, we must continue to operate with care. Without a plan, many things will not be carried out step by step or in an orderly way, so you need to take this into account when joining a jewelry store.
4. There is no free lunch in the world, and there is no benefit for no reason. Therefore, jewelry stores need to join carefully and learn to distinguish. Be sure to check before you pay the initial fee. Don't let yourself be cheated and suffer.
The process of opening a jewelry store is 1. Prepare enough funds.
Jewelry stores are different from ordinary stores, because of the particularity of products, it needs more funds. Entrepreneurs can apply for loans according to their own abilities in the case of insufficient funds.
2. Market research
Markets in different regions will be different, which requires entrepreneurs to conduct necessary market research. Including economic level, customers' consumption habits, etc.
Step 3 apply for membership
(1) Ask for the joining brochure (confirm that you are full of hope for the jewelry industry and agree to chain operation).
(2) Investigate the local market (further investigate the local market according to the successful experience of the headquarters).
(3) Visit the headquarters and join the stores (the headquarters invites the franchisees to learn more about the jewelry industry).
(4) Fill in the application form for joining, and the headquarters will review the qualification for joining.
4. location of jewelry store
The jewelry store should be located in the business district, and it is best to have a centralized jewelry store nearby. It is no more than 300 meters away from the most lively center. There is also considering the flow of people, mainly examining two indicators, the number of people and the quality of people. Only places with good flow and quality are worth opening.
5. Decoration and design
Jewelry stores are divided into indoor decoration and outdoor decoration. Interior decoration mainly includes counter style, lighting, walls and ceilings. And outdoor decoration includes doors, windows and signs.
6, determine the supplier of jewelry
This link is very important. Products are the capital to attract customers. Without high-quality products, customers will definitely not patronize and their income will naturally not rise.
7. Recruitment and training of personnel
Shop assistants should know more about major jewelry, especially young people.
8. Publicity and promotion
Make necessary publicity before opening the store. You can distribute advertising paper on every street, or make billboards on main roads. Advertising investment depends entirely on the investor's own ability, and then you can be ready to start business.
Jewelry store management 1, the first thing to do is to keep up with the trend. Every jewelry franchise store must have its own style, and the storefront is not necessarily large, but it is necessary to keep up with the trend and make all the goods to meet the needs of consumers of different ages, which requires different storefront requirements from many jewelry franchise stores. Jewelry consumers still have a subconscious choice for jewelry franchise stores psychologically. Many consumers say that the first impression of the store is very important. A chic and interesting shop will certainly attract more favor.
2, followed by sales strategy, which is also crucial. We should make full use of different sales methods, such as membership card, non-bargaining, special sale area, special area, theme sales, holiday sales and so on. First, set up the rules in the store, firmly grasp the psychology of consumers, let consumers accept your business model, so as to enter the market, improve the popularity of jewelry franchise stores, realize one-time consumption and stabilize customers.
Another point is to reflect the characteristics of jewelry franchise stores. Choose what kind of signboard to make according to the characteristics of your store, and the signboard should be consistent with the characteristics of your store. In many jewelry stores, you should be able to remind consumers of your store name at the first time, indicating that your sales style has been accepted by them. And it must be fashionable, otherwise it will not be reflected as a jewelry store.
The last point is the support of joining the headquarters. For joining partners, entrepreneurs do not need to have certain skills and experience, they can directly apply the successful experience and management technology of the headquarters, and get long-term guidance and service support from the joining headquarters. It is very important that franchisees can use the successful franchise management system to start their own businesses, thus saving exploration time.
Matters needing attention in opening a jewelry store 1. Understand the supply price of franchise chain products.
Why do you want to know the supply price? Because business is running water, I believe everyone knows the importance of price, but how can we know the real price? First of all, make an initial inquiry when you join the company. Usually, a company will not disclose the supply price of its products to you. After all, this is a relatively secret information of a company, and you need to know the supply price of the products of the franchise chain through some skills.
2. The popularity of goods in the market.
When you join a jewelry store, will you choose a jewelry store that you have never heard of? Of course you won't, unless you have confidence in this jewelry store and think it has development potential. But generally speaking, we will decide whether to join a jewelry store according to the popularity and trend of this company in the market, but it also needs long-term research. If the users of a jewelry store have rarely heard of it, it's useless for their prices to be cheap!
3. R&D of product brands of franchise chain companies.
Both clothes and jewelry have a characteristic, that is, they should be fashionable and give people a bright feeling. Whether the products can be updated can be said to be the lifeline of an enterprise, which is very important. First of all, pay close attention to the collection of products on the website for a long time, then know whether the company has participated in some product exhibitions, and finally, if you don't have much time to inspect, you can look at the money you have joined first and see if there are any new styles!