Lao Fengxiang's history may be a little longer, depending on your personal preference. I hope it helps you.
* Lao Fengxiang, a listed company, a top 500 enterprise in China, a century-old national brand and a famous jewelry brand in China. Shanghai Laofengxiang Co., Ltd. evolved from Laofengxiang Jewelry Store and was established in 1848. The originality of its trademark "Lao Fengxiang" also stems from the font size of Lao Fengxiang jewelry store. China is a classic jewelry brand spanning three centuries.
Lao Fengxiang, founded in 1848, has experienced 170 years and is a century brand of Chinese jewelry industry. Shanghai Laofengxiang Co., Ltd. evolved from Laofengxiang Jewelry Store and was established in 1848. The originality of its trademark "Lao Fengxiang" also stems from the font size of Lao Fengxiang jewelry store. Laofengxiang Company has developed into a large-scale jewelry enterprise group integrating science, industry and trade, with more than 20 subsidiaries including Laofengxiang Jewelry Co., Ltd., Laofengxiang Jewelry Research Institute Co., Ltd. and Laofengxiang Diamond Processing Center Co., Ltd., 4 professional branches including jewelry factory, silverware factory, gift factory and profile factory, as well as more than 60 chain jewelry stores, more than 300 specialty stores and 1000. In August of 20 16, Lao Fengxiang ranked 365th among the top 500 Chinese enterprises in 20 16. 20 19 12 18, people's daily "China brand development index" 100 list ranked 87th.
Enterprise origin
Shanghai is the birthplace of modern jewelry industry in China. The predecessor of Shanghai Laofengxiang Jewelry Store, Fengxiang Yuji Jewelry Store, was founded in 1848 (the 28th year of Qing Daoguang). 1908 (Guangxu 34) moved to Nanjing East Road (now No.432 Nanjing East Road), and this former site is now Laofengxiang Head Office.
Overview of brand development
In recent years, Laofengxiang Company has vigorously promoted resource integration and system reform, actively focused on brand superior resources, followed the brand strategic development policy of "based on Excellence, based on strength and aiming at enlargement", vigorously promoted the development of marketing network, actively adjusted product structure according to market consumption changes, continuously expanded brand promotion, and held colorful promotional activities, making Laofengxiang brand a household name in Shanghai and in East China.
Development goals
Set up a banner of China's urban industry.
Become the main force of China tourist souvenirs
Become the first brand in Chinese jewelry industry.
Enter the ranks of famous brands in the international jewelry industry. (from Baidu entry: Lao Fengxiang) "