Taobao's flagship store is also different. First, the official directly stays in Taobao flagship store. Second, a brand authorized flagship store opened in Taobao. There is also an overseas flagship store.
Then the official flagship store must be managed and operated by the brand company itself. Generally speaking, this kind of flagship store directly manages the supply and management mode of goods. Therefore, the possibility that the products purchased in such a flagship store are not genuine is still very low.
Even if there is a problem of counterfeit products, once it appears, it is very convenient and simple to deal with it, because a serious brand dealer must maintain his own brand.
Differences between overseas flagship stores and official flagship stores:
1, delivery type
The official flagship store means that the goods have been cleared into China, and the overseas flagship store means that the goods have not been cleared and need to be transported to foreign countries or bonded warehouses.
2. Product ownership
The goods and sales of overseas flagship stores do not belong to China, but to overseas headquarters. Flagship stores are generally only for domestic products, and goods and sales belong to China District.
3. Store positioning
The overseas flagship store is a legal entity whose business is all outside Chinese mainland and has overseas retail qualification; All the goods sold are of overseas origin or sale, and the products are directly transported from overseas to China's bonded area and delivered directly under customs supervision, also known as overseas direct purchase.
The flagship store is a mall store opened by the brand owner/holding company.