History of brand development of Zhou surname
Among the brands with the word "Zhou", Chow Tai Fook and Harmony have a long history, while Harmony is a rising star.
Chow Tai Fook's original place of origin is Chow Tai Fook Gold Store opened by Zhou Zhiyuan in Shunde, Guangzhou on 1929. 1938, under the bombing of Japanese planes, Guangzhou fell, and Zhou Zhiyuan moved Jinpu to Macau, and opened a branch to Hong Kong the following year. 1943, the gold shop apprentice married the boss's daughter Zhou and gradually took over the gold shop business. It was in the hands of Zheng Yutong that Chow Tai Fook changed from a small gold shop to a large jewelry brand.
Zhou Shengsheng was developed from Gimpo, Zhou Shengsheng, which was founded by Zhou Fangpu in 1934. Its brand name comes from the Book of Changes, which is "endless" and its development process is similar to that of Chow Tai Fook. It was listed on the Hong Kong Stock Exchange on 1973, nearly 40 years earlier than Chow Tai Fook's listing.
The brand name of "Zhou Dasheng" comes from the virtue of heaven and earth. Its founder Zhou is an entrepreneur who grew up in the wave of reform and opening up. During 1988, when the wave of "starting a business in the sea" swept the coast, he chose to be the director of a jewelry factory. After understanding the operation of jewelry, he gradually planned to push Zhou Dasheng to the mainland market. 1999, Zhou Dasheng opened the first counter in Chinese mainland in Wangfujing Department Store and officially landed in Chinese mainland jewelry market. In 2009, the "Thousand Stores Plan" reached its climax, and by the end of the year, the number of chain stores in Zhou Dasheng exceeded 1000. After nearly 20 years' development, Zhou Dasheng's chain business has been expanding, becoming a dark horse of Chinese jewelry chain brands.
Leofoo was founded in 2004. To some extent, thanks to the brand effect created by Chow Tai Fook and Zhou Shengsheng, it rose rapidly five years after its establishment and even appeared on CCTV on 20 12. This marketing strategy has also enabled Leofoo to quickly enter the public eye and become a leading enterprise in the gold and jewelry industry.
It can be seen that there is no kinship between the major brands of Zhou surname, and the four major brands have their own development reasons. What is worth mentioning is Zhou Dasheng's market expansion and business expansion capabilities. In just 10 year, Zhou Dasheng broke through thousands of stores and developed rapidly, and was successfully listed in 17 year. It took only 18 years for Zhou Dasheng to set up its first counter and go public, which shows its development strategy and brand management advantages.
The management characteristics of the four major jewelry brands named Zhou.
Among the brands named after Zhou, why are the four "Zhou" widely respected and compared? What are their business characteristics?
As a brand successfully listed on 18, "Zhou Dasheng" first has a clear business model and brand positioning. Zhou Dasheng insists on taking diamonds as the main product, defines Belgian faceted "Constellation Aurora" series as high-end core products, takes gold as popular products, and takes platinum, gold, jade, pearls and colorful treasures as supporting products, and continuously enriches and perfects the product line in the course of operation. Among them, the unique high-end core product "Constellation Aurora" has created the starry sky aesthetics of 12 heart and 12 arrow by innovating hundreds of facets, breaking through the traditional diamond 8-heart 8-arrow craft and leading the dazzling miracle of starry sky.
Secondly, it is necessary to have a clear positioning of consumer groups. Zhou Dasheng has a unique scene jewelry product system in the industry. According to different style groups, create your own style, match the needs of consumers in different scenarios, and accurately lock in the main markets of various categories. Product design not only has a sense of trend and fashion, but also starts from the application of real life scenes to create jewelry series suitable for various scenes and roles in women's sexual life, helping women to establish a distinctive style and interpret the ethereal trend into a classification guide for daily jewelry wear. While providing consumers with exclusive products, it also gives life to the scene.
As the originator of China's gold jewelry industry, Chow Tai Fook is a comprehensive enterprise integrating raw material procurement, production design and retail service. It has a history of more than 90 years and is the most famous and largest jewelry brand in China. Its main products are peace angel series, national jade inheritance series and preference series, which are deeply loved by consumers. As the earliest enterprise in the gold and jewelry industry, Chow Tai Fook has its own processing site. Through the sales strategy of "one price to the end" and "small profits but quick turnover", the price difference in circulation links is reduced, the cost is reduced and the market competitiveness is improved. At the same time, it has become the most trustworthy gold jewelry manufacturer in the world through cross-bank and transnational ways.
Zhou Shengsheng is the first gold jewelry company listed in Hongkong 1973. Today, it has become a jewelry enterprise famous for its strict corporate governance, thoughtful and professional service and excellent products in Greater China. Zhou Shengsheng focuses on promoting wedding diamond rings, IP cross-border cooperation and other products, including life and courtesy, life and happiness, palace culture of the Forbidden City, V& etc. A museum and many other series. At the same time, through cooperation with the glory of the king and Tom and Jerry, it attracts young people's attention. Therefore, the market share of young people in Zhou Shengsheng is relatively high.
"Leofoo" quickly occupied the market through its own independent design, professional R&D personnel and exclusive diamond inlay processing place, and adopted the strategy of "high quality and low price". At present, 3,600 jewelry stores have been established in China, covering a wide range. Leofoo promotes Guangdong tea-drinking culture through its leisure tea series, China traditional culture through its 12 zodiac and Chinese style series, and the cup-handing ring series and the sweet pet dolphin series promoted according to the preferences of young people. These products pursue market trends according to social culture, patriotic feelings and other themes, so that customers can feel the brand charm more deeply.
It can be seen that the four major jewelry brands of Zhou surname have unique development strategies in their respective fields, and they maintain "harmony but difference" in the development process of the jewelry industry. In life, many people are confused by the brand names of the four Zhou surnames, but they also want to distinguish the advantages and disadvantages of each brand. Perhaps, to some extent, the goods themselves have no substantial advantages and disadvantages, and the so-called "advantages and disadvantages" may lie more in the brand value itself.