China People's Bank is a first-line brand in China. In 20 12, the People's Bank of China began to integrate and study the brand management concept, store image, product structure, customer service and terminal operation of Shenzhen, a frontier city of reform and opening up, gradually improved the company management mechanism, and established brand operation center, marketing center, marketing center, human resources center, product research and development center and logistics control. This marks the successful transformation of "People's Bank" from an unknown single retail store to a national terminal chain large-scale retail enterprise. The company is committed to building the most influential and market-share high-end jewelry retail brand in China's jewelry industry, with hundreds of retail stores in China.