Direct store. I learned from Chow Tai Fook official website that Chow Tai Fook belongs to Yiwu Direct Store. Because of the large flow of local people, a direct store was opened in Yiwu. Chow Tai Fook Jewelry Group Co., Ltd. was listed on the main board of the Hong Kong Stock Exchange in February, 201/,with the vision of becoming the most trusted jewelry group in the world.