The physical store in Xie Ruilin is much more expensive than online, because the price of Xie Ruilin gold in offline physical stores is not cheap. Xie Ruilin's gold jewelry sold online has no rent, labor, water and electricity costs, and is cheaper than physical stores. Xie Ruilin Jewelry (International) Co., Ltd., founded in 197 1, is a famous jewelry group in Asia, mainly engaged in jewelry design, retail, export and manufacturing, and is the first Hong Kong-funded jewelry brand in China to enter the mainland market.