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Studying in France: a comprehensive analysis of what are the popular majors in French high business?
Popular major in French higher business

1. Luxury and Fashion Brand Management Major

Professional introduction

France is known as the kingdom of luxury goods and high-end brands. The teaching mode is generally theory, model, observation and practice. The teachers are all from the management of big companies, and the school cooperates with many big brand enterprises. The latest brand information, industry trends and work requirements can be conveyed to students in the first time, and they can go to big brand enterprises for internships and watch fashion shows.

The course will focus on the supply chain of luxury goods and fashion brands, including: luxury brand, corporate culture, luxury business knowledge, market development trend, management and semiotics, supply chain, marketing, and analysis of specific problems in the industry.

Practice and practice again.

This major is mainly offered at the postgraduate level. Different business schools have different internship periods. Generally, it is a paid internship of 4 to 12 months.

Employment direction

Investors and senior managers of fashion and leather goods, jewelry and watches, alcohol, automobiles, yachts, perfumes, cosmetics and other enterprises, general manager of financial industry business, editor-in-chief of fashion entertainment media, and research and analysis experts representing government agencies.

Recommended institutions

HEC Lyon, HEC France, HEC Cage, HEC Europe, HEC Rennes, HEC Inse, HEC Paris, IPAG, HEC Grenoble, HEC ISC Paris.

2. Wine business major

Professional introduction

France is considered as the representative country of top wines. Wine business majors are generally located in Bordeaux, Dijon, Reims, poitiers, Angers and other cities, which are called the wine capitals.

The curriculum of this major includes wine language (partly involving spirits), wine technology, wine economy, international marketing, international sales and distribution, catering, tourism and hotels, corporate finance, wine operation management, publicity and service, supply chain management and procurement. Some schools also offer tasting courses, visit the brewing technology of wineries, and recommend meetings for the sales and operation of wine enterprises.

Practice and practice again.

This professional course is offered from undergraduate to postgraduate. As the grade gets higher and higher, the internship time will also be extended.

Employment direction

Wine entrepreneur, wine merchant, broker, international trade manager, business development manager, wine tourism project leader, wine consultant, sustainable strategy manager, hotel and restaurant manager, catering department manager, sales or product category manager, electronic channel brand manager, winemaker, bar manager, technical director, purchasing manager, regional or export manager.

Recommended institutions

Vatel Bordeaux Campus, Dijon Business School, Insec Business School, Cage Business School, Ribbon International College, Montpellier Business School.

3. Major in logistics, procurement and supply chain management

Professional introduction

Logistics, procurement and supply chain management in France have entered a mature stage. The first supply chain course in Europe was set up in Bordeaux Campus of Cage Business School, France, at 1984.

Nantes Shang Gao's supply chain management major has cooperation projects with Politecnico di Milano, and can also get a double degree.

Practice and practice again.

Courses mainly for graduate students. Usually it is a paid internship of 4 to 6 months.

Employment direction

Supply chain supervisor, supply chain engineer, supply chain consultant, customer service manager, distribution logistics manager, production procurement logistics manager, etc.

Recommended institutions

Nantes Business School, Cage Business School, European Institute of Knowledge Economy Management, Rennes Business School, Paris Business School Group, Montpellier Business School, Insek Business School, Normandy Business School.

4. Tourism and Hotel Management Major

Professional introduction

France is the largest tourist destination country in the world. Paris, Bordeaux, warburg, Provence and the southern shore of the Mediterranean attract a large number of tourists every year, such as sightseeing, shopping, business and other guests. Tourism, hotels and other service industries are very developed, and a large number of professionals with professional knowledge are needed to work in these industries every year.

In France, this major offers English or French courses. Both undergraduate and graduate students study this major. This major pays special attention to the combination of theory and practice.

Practice and practice again.

This professional course is offered from undergraduate to postgraduate. As the grade gets higher and higher, the internship time will also be extended. The postgraduate stage is generally a paid internship period of 4 to 6 months.

Employment direction

Students studying hotel management can directly find jobs in French local hotels or multinational hotel groups in other Schengen countries and China, and engage in sales operations and marketing manager positions. Engaged in tourism: such as tourism route development, tourism destination planning, travel agency, activity club, local tourism development bureau, business tourism activity planning and other career choices.

Recommended institutions

Vatel Bordeaux Campus, La Rochelle Business School, European Institute of Knowledge Economy Management, French Higher School of Economics, Paris Advanced School of Management, Insek Business School.

5. Art and cultural activities management major

Professional introduction

France is considered as the capital of art and culture. Paris, Marseille, Nice, Cannes, Lyon and other cities hold large and small artistic and cultural activities every year: film festivals, music festivals, fashion exhibitions, art exhibitions and so on. At the same time, we need a large number of professionals who understand art, management, marketing planning and marketing promotion.

In France, there is a special art and culture management college, which has been training talents in the field of art and culture activity management since the undergraduate stage. These courses are taught in English and French.

Practice and practice again.

This professional course is offered from undergraduate to postgraduate. As the grade gets higher and higher, the internship time will also be extended. The postgraduate stage is generally a paid internship period of 4 to 6 months.

Employment direction

He has a wide range of employment, and can be engaged in art market and appreciation (professional appraisal consultant, auctioneer, gallery agent, art restoration, processing and maintenance), cultural undertaking management (cultural heritage development, tourism promotion, cultural performances, curation, media public relations, sponsorship, financing) and so on.

Recommended institutions

IESA Higher Art and Cultural Activities, EAC cultural industry management Institute, Paris Institute of Advanced Management, INSEC Higher Business.

6. Management major

Professional introduction

Management major is one of the most traditional business majors in France. Its university diploma (GE diploma) is supervised by AACSB, AMBA and EQUIS, which is in full compliance with international standards. At least two years of study time, no professional background requirements, the first year is to learn the basic knowledge of management, and the second year can choose courses that match the majors according to their own abilities and interests, which is very flexible and has a high degree of professional international exchange. Students can choose to exchange in foreign cooperative schools and get double diplomas at the same time. Provide English or French courses.

The two-year curriculum for graduate students generally includes six months of paid internship. Students can also choose to add a gap year between two years of majors for internship.

Employment direction

Management majors have a high entrance threshold and a wide range of employment. The regular courses for the second year of management major are divided into: finance, insurance, accounting and auditing, human resource management, international business, international management, etc. So as to cultivate the elite at the level of supervisor, manager and director.

Recommended institutions

SAI five-school entrance examination, PASS-WORLD, Toulouse Higher Business School, Northern Higher Business School, French Higher Business School, Cage Higher Business School, La Rochelle Higher Business School, Montpellier Business School.

7. Entrepreneurship major

Professional introduction

Since 1980s, entrepreneurship has risen and developed in western developed countries. At present, it has become a relatively independent branch of management and one of the required courses of MBA. Some famous universities have set up entrepreneurship majors and even entrepreneurship departments. In fact, globally, human beings have entered the 2 1 century, and entrepreneurship has become the driving force of economic development. Entrepreneurship takes the entrepreneurial process as the main line, and comprehensively and systematically expounds the main problems and solutions faced in entrepreneurial practice.

Practice and practice again.

Mainly in the postgraduate stage, 4 to 6 months paid internship.

Employment direction

Entrepreneur, director of enterprise policy and business development, business manager, director of marketing and sales of enterprise development strategy department, investment consultant.

Recommended institutions

European Institute of Knowledge Economy Management, HEC Lyon, HEC Paris, HEC Insek, HEC Grenoble.

8. E-commerce major

Professional introduction

E-commerce is a new interdisciplinary subject integrating management, marketing, computer science, law and modern logistics.

This major mainly trains innovative compound e-commerce senior talents who master basic theoretical knowledge such as management, marketing, international trade, computer information technology, law and modern logistics, conduct business activities by using the network, improve enterprise management methods by using modern logistics methods and computer information technology, and improve enterprise management level.

Practice and practice again.

Mainly in the postgraduate stage, 4 to 6 months paid internship.

Employment direction

French retail companies and tourism companies still continue to employ a large number of e-commerce personnel, and in many cases, it is difficult to fill the vacancy. With the rapid development of e-commerce, the research and education of French business schools in this field are also deepening!

Recommended institutions

European Institute of Knowledge Economy Management

9. Finance major

Professional introduction

In recent years, the finance major has been sitting firmly in the top five of the major, which can be described as an enduring hot major. According to Max's "20 12 Employment Report for College Students in China", the professional counterpart rate of finance graduates reaches 75%, which is one of the industries with the most stable employment within three years after graduation and the industry with the highest monthly income for college graduates after three years. According to the employment situation of this college in 20 12 years published by the Ministry of Education, the employment scope of financial colleges is B.

Employment rate ≥ 85%; 2 1 1 The employment interval of colleges and universities is in A-; Employment rate ≥90%.

Practice and practice again.

Mainly postgraduate courses, 4 to 6 months paid internship.

Employment direction

Commercial banks, including the four major banks and joint-stock companies, city commercial banks and domestic branches of foreign banks. Securities companies, including fund management companies; Shanghai Stock Exchange, Shenzhen Stock Exchange and Futures Exchange. Trust and investment companies, financial investment holding companies, investment consulting companies, large enterprise finance companies. Financial holding group, four asset management companies, financial leasing and guarantee companies.

Recommended institutions

Paris Business School, North Business School, Insek Business School, Toulouse Business School, Grenoble Business School, European Institute of Knowledge Economy Management.

10. Network Marketing Major

Professional introduction

Network marketing, also known as online marketing or electronic marketing, refers to a form of marketing using the Internet. Internet has brought many unique conveniences to marketing, such as low-cost dissemination of information and media to global audiences.

Practice and practice again.

4-6 months paid internship in graduate school.

Employment direction

Network marketing Network marketing; Network promotion; Network editing and operating network editors and

Operation; Website design website design

Recommended institutions

European Institute of Knowledge Economy Management, Normandy Business School

1 1. Marketing major

Professional introduction

Marketing major is one of the traditional business majors in France. The learning content is generally completed by theoretical teaching, market simulation case analysis and sufficient internship time under the cross-cultural international background. Curriculum generally includes marketing (operation, product management, brand management, sales promotion and human resource management), logistics (procurement, supply, sales service, sales management and distribution), advertising promotion (operation, management, planning and media) and market research.

Practice and practice again.

4-6 months paid internship in graduate school.

Employment direction

Marketing management majors have a wide range of employment. Popular industries in which marketing majors are employed in France include food industry, luxury goods industry, consulting industry, multimedia /IT industry, advertising industry, e-commerce/distribution industry, cosmetics and medicines industry, leisure and hotel industry, textile industry, printed matter/advertising/multimedia industry, financial insurance and energy industry.

Recommended institutions

Paris Higher Business School, ESCP Higher Business School, Toulouse Higher Business School, North Higher Business School, Rennes Higher Business School, Paris Higher Management Group College, Insek Higher Business School.