1, geographical factors should be considered in the design of display cabinets. Regional factors must be considered in the design process of display cabinets, mainly referring to the shape and size of display cabinets and how to arrange the positions of various parts. The initial perception of these characteristics is the primary factor that should be considered in the design of display cases.

2. Aesthetic factors should be considered in the design of display cabinets. Secondly, people's aesthetic factors should be considered, which are mainly reflected in the balance and stability of the relative positions of display cabinets and display places. Only when the stability and balance are excellent can we better convey the meaning that the brand wants to express to consumers, and the overall feeling is many, such as relaxed and cheerful or elegant and solemn.

3. Display factors should be considered in display design. The display layout of goods not only reflects a kind of static information in the store, but also transforms it into visual dynamic information to a great extent, which affects consumers' consumption behavior. Therefore, the design of the showcase should be integrated with the product display, so that the sales smell of the product can be revealed between the showcase and the product display. Therefore, the successful product display and the showcase itself is also a "static salesman"