Chow Tai Fook Jewelry Group Co., Ltd. was listed on the main board of Hong Kong Stock Exchange in 20112, becoming the most reliable jewelry group in the world.

Chow Tai Fook was founded in 1929 and is famous for its product design, quality and value. The success of the Group and its iconic brands, from the long history of more than 90 years, reflects the persistent persistence in innovation and technology, as well as sincere and eternal core values.

Chow Tai Fook develops steadily in the markets of different customer groups with differentiation strategy, and provides personalized consumption experience. By providing diversified products, services and sales channels, we can meet their needs at different stages of life.

The Group's differentiated brand strategy takes Chow Tai Fook's flagship brand as the core, and launches targeted retail experiences one after another. Other personalized brands, such as HEARTS ON FIRE, ENZO, SOINLOVE, Monologue, etc., each brand carries the life attitude and personality of different customer groups.

Chow Tai Fook Group introduced

Based on the customer-oriented focus and strategy, the Group practices its commitment to sustainable business growth and is committed to promoting long-term innovation and development of business, employees and culture. Mature and flexible business model is the main advantage of promoting the sustainable growth of the Group, supporting the Group to pursue excellence in the whole value chain and extending business opportunities to different communities and global industry partners.

The group has a huge retail network covering China, Japan, South Korea, Southeast Asia and the United States. And operates a fast-growing e-commerce business, which can effectively implement online and offline strategies and successfully break through in today's omni-channel retail environment.