Northwest Gold and Jewelry Trading Center was formally established in September 2008. It is a limited liability company registered by Shaanxi Administration for Industry and Commerce and invested by xi 'an Jindu Arts and Crafts Group (established in 1956, the first batch of designated gold production enterprises in China), mainly engaged in the sales of gold and silver products invested by "Northwest Gold" brand; Online business of platinum, silver, jewelry and jade; Gold jewelry wholesale and retail, brand franchise chain operation; Spot e-commerce business of precious metal products such as gold and silver; Specialized in recycling precious metals such as gold and silver. Since its establishment five years ago, the center has been aiming at "building the first professional platform for gold and jewelry investment and sales in Northwest China". At present, there are more than 50 professional employees 16, branches and distributors16 in western provinces, with an annual transaction volume of over 7.6 billion yuan and accumulated spot sales of 654.38+0.3 billion yuan. In the course of business development, we have established strategic partnerships with well-known enterprises and units such as China Arts and Crafts Group, China Industrial and Commercial Bank (which obtained the agency right of ICBC Ruyi Gold Products), Shenzhen Tongxin Jewelry Group, Zhejiang Hangmin Baitai Jewelry Company and Hubei Jin Lan Group. The center has always been taking the mission of "creating benefits for customers and realizing value for employees", which has won unanimous praise from precious metals investment people and consumers.

Corporate culture concept

1, enterprise spirit: self-improvement, innovation and pursuit of Excellence. As an investment company focusing on precious metals and their derivatives, Northwest Gold & Jewelry Exchange Center has always taken precious metals investment Law as its sacred mission, kept down-to-earth and constantly innovated, devoted itself to making the company bigger and stronger, enhancing its core competitiveness, keeping up with the pace of economic globalization and actively participating in international competition. 2. Company values: create profits for customers, be responsible for society, seek development for employees and create profits for customers, which reflects the company's high responsibility for customers, thus establishing customers' trust in us; Through the joint efforts of all staff, we will take responsibility for the society, create wealth for the society and make more contributions to building a harmonious society; Seek development for employees, safeguard the legitimate rights and interests of employees, realize the development of the company, and at the same time let employees enjoy the fruits of development and realize the common growth of the company and employees. 3. Business philosophy of the company: honest management, steady development, win-win cooperation * * * Honest management: Honesty is the most basic moral standard of the company, the value requirement of the company in dealing with internal and external relations, and the cornerstone of the company's sustainable development and long-lasting foundation. Companies should pay attention to the integrity of shareholders, society, customers and employees. Integrity is a line for employees. Is the basic requirement of the specification. In business, the company should conscientiously perform its duties, be sincere and trustworthy, keep its promises, keep its word, and establish a good social image and professional image. Steady development: measuring one's own strength, step by step, controlling the rhythm, gradually laying out, cultivating talents for a long time and developing stable partners are the safe strategies for the company's success. Win-win cooperation. Only those who have a strong spirit of cooperation can survive. In today's world, strengthening cooperation has increasingly become the basic requirement for survival and development. From individuals to countries, all forms of cooperation are needed. The company advocates the concept of win-win cooperation and looks forward to common development with you. 4. The company's talent concept: people-oriented, * * * With the development of the company, talent is regarded as the first element of the company, and every employee is respected and cared for, giving full play to the autonomy and creativity of employees, providing a broad space for the realization and long-term development of employees' personal values in the company's operation and management. The company mobilizes the enthusiasm and creativity of every employee by establishing a perfect and efficient incentive and restraint mechanism and implementing the human resources strategy. In the use of talents, the company insists on "ability is talent, competition makes talent, and performance measures talent", and achieves "knowing people, accommodating people, employing people and being a man" to make all kinds of talents stand out and create greater value for the company.