1, the sales positioning of jewelry is generally aimed at the high-end market, and the marketing focus is to promote product sales through high-value positioning and brand value promotion. The positioning of coffee products is mainly divided into high-end coffee and civil coffee, aiming at different consumer groups.

2. Jewelry brand promotion means include advertising, celebrity endorsement, social media promotion, sponsorship activities, etc. The means of coffee brand promotion include store promotion, media promotion, sponsorship activities, cooperative brands and so on.

Marketing is the key link of product sales, and marketing strategy needs to be adjusted and improved according to market demand and consumer groups in order to maximize the market value of products.