2009 China Jewelry and Jade Jewelry Guide
1. development plan
Fuxin Municipal Party Committee and Municipal Government has made great efforts to implement the "Four Strategies" to accelerate the development of agate industry, and strive to build the agate capital of China.
1. 1 boutique strategy. At present, the competition of agate brand, grade and quality is becoming increasingly fierce. The producers and operators of agate industry should establish brand awareness, cultivate marketing ability, create scale effect, and then expand the market, brand and increase efficiency.
1.2 cultural strategy. We should study and carry forward China agate culture, fully tap the historical culture, actively absorb modern culture, constantly highlight the revitalization of culture, design works of art with distinctive characteristics of the times, improve the cultural taste of Fuxin agate, and strive to form a brand effect.
1.3 talent strategy. Fuxin will base itself on the present and focus on the long-term, strengthen the agate vocational and technical training, carry out skill appraisal among agate professionals, and gradually set up undergraduate and specialized courses for gem appraisal and processing in colleges and universities, so that the cultivation of talents can continue the development of the industry.
1.4 cluster strategy. Take the construction of agate industry development base as the core, establish a diversified investment mechanism and increase support for agate industry. Introduce and support agate leading enterprises in a planned and targeted manner, further integrate resources, promote the intensive and large-scale development of agate industry, reduce costs, build industrial chain, form value chain, improve efficiency, and seek the development of agate industry with new ideas and new ideas.
2. Main activities in 2009
2. 1 Successfully held a series of agate exhibitions and competitions to expand the influence of Fuxin agate.
The 4th China Fuxin Agate Expo was held from September 6th to 20th, 2009. This year's Agate Expo is one of the 26 national key exhibitions supported by the state listed by the Ministry of Commerce. The Expo achieved a transaction volume of150,000 and received 300,000 visitors. At the same time, the fifth "Jade Cup" Jade Carving Competition in Liaoning Province was held. It has spawned a large number of works with rich themes and high artistic value, and a number of new schools of agate and jade carving stand out. At the same time, in order to guide the market development and improve the quality of agate products, the first design and production competition of tourist souvenirs and gifts in Fuxin was launched, with agate as the raw material, representing the regional characteristics and cultural connotation of Fuxin.
2.2 Implement the brand strategy and build the brand of Fuxin Agate City.
Assist CCTV "Into Science, Man and Society", Nongguang Tiandi and Hong Kong TV "Long River of Art" to shoot agate feature films in Fuxin. In June+10, 5438, Fuxin Agate went abroad and won four Guinness World Records, which once again confirmed the unique comparative advantage of Agate Capital. Seize the opportunity of the national tour of modern Peking Opera "Blood Gallbladder Agate", an excellent play in Liaoning Province, and expand publicity. Publicity panels are made for each performance, and Fuxin agate is widely publicized to continuously improve the industrial influence and added value of the products.
2.3 Play the role of Agate Association, carry out industry self-discipline and promote industry development.
Organize agate operators to participate in regional exhibitions and help cultivate Fuxin agate operators to set up permanent sales windows in influential cities; Carry out a general survey of agate industry and establish industry archives and enterprise directories; Organize and participate in national and provincial competitions.
3.20 10 work plan
20 10 agate industry planning should be under the correct leadership of the municipal party Committee and the municipal government, combined with China's gem development, integrate tourism and other related industries, and give full play to the advantages of Fuxin agate. In June, the product exhibition of agate characteristic industrial base was held in Shenyang, and in September, the third China Fuxin Agate Festival and the fifth Agate Expo were held to enhance Fuxin's external visibility and influence, promote Fuxin's agate industry to a new level and build China's agate capital.
2009 China Jewelry and Jade Jewelry Guide