Like Chanel, the product is charming and the copy is sexier.
Writing a copy for a woman is very simple. Because there are countless women around us observing and understanding. But it is difficult to write a copy for fashionable women and write it in their hearts. As a luxury, you can't describe the function of the product too much, that's what mass products should do. You need to create an atmosphere that fascinates women and write a copy that they deeply agree with and constantly quote.