Brand Development of Old Temple Gold
1, Laomiao Gold successfully developed its original commercial brand into a product brand integrating design, production, processing, wholesale and sales, and became a large-scale operating enterprise in the gold jewelry industry. From capital operation to brand operation, Laomiao Gold has developed from a regional brand to a national brand.
2. The company invests in intangible brand assets abroad and expands the national market by franchising. In 2005, Laomiao Gold incorporated franchising into the national development strategy, enriching the ways and means of brand external development. In the same year, 57 franchise stores were developed in China, which reflected the good brand development momentum and sales return. Established in 2006 120 franchisee. Strive to reach the goal of 200 in 2007. Through brand operation, the company expanded its market share and improved its performance. It is expected that in 2007, compared with 2004, it will be able to rebuild a Huang Jinlao Temple.
3. Sticking to the road of brand development and forming a brand operation system with "Old Temple" as the core brand and multi-brands, sub-brands and extended brands developing together will be the focus of the development strategy of Old Temple Gold in the next three years.
4. According to each market segment, we intend to focus on building the following sub-brands: "Old Temple Good Luck" gold bars for gift collectors; "AMOUR true love" brand, designed for married and in love; "Nine-day Famous Jade" boutique jade for high-end consumer groups; And online direct selling of fine loose diamonds for online sales. This year and next, we will promote the national market with a unified, synchronous and complete brand image of the old temple.