How to open a shop on Taobao? The first step is to think about what kind of online store you want to open.
You need to think about what kind of online store you need to open first. At this point, there is no difference between opening an online store and opening a traditional store. How to open a shop on Taobao to find a good market? The competitiveness of your own goods is the cornerstone of success.
How to open a shop on Taobao? The second step is to choose the platform or website for online shop opening.
To open a shop online, you need to choose a website that provides a personal platform for opening a shop and register as a user. This step is very important.
Most websites need to register their real names, ID cards and other valid documents. When choosing a website, popularity, whether to charge or not, and the charging situation are all very important indicators. Now many platforms offer free shop opening services, which can save you a lot of gold.
How to open a shop on Taobao? The third step is to apply to the website for opening an online shop.
You should fill in the classification of goods provided by your store in detail. For example, if you sell fashion watches, you should classify it as "watch" among "jewelry, watches and glasses" so that your target users can find you accurately. Then you need to give your shop an eye-catching name. Which store the user clicks on in the list depends more on whether the name is attractive. Some online stores display personal information, so you should fill it in truthfully to increase trust.
How to open a shop on Taobao? The fourth step, online shop purchase.
You can purchase goods from familiar channels and platforms. Controlling costs and purchasing goods at low prices are the key.
The fifth step is to log in the product when opening a shop online.
You need to fill in the name, origin, location, nature, appearance, quantity, trading method, trading time limit and other information of each product on the website, preferably with pictures of the products. The name should be as comprehensive as possible, highlighting the advantages, because when others search for such goods, only the name will be displayed on the list. In order to increase the attraction, the picture quality should be as good as possible and the description should be as detailed as possible. If it must be mailed, it is best to specify who is responsible for the postage.
Another important thing when logging in is to set the price. Usually the website will provide the starting price, reserve price, biting price and other items set by the seller. Suppose the seller wants to sell a dress with a purchase price of 100 yuan, and intends to sell 150 yuan. If you are a traditional shopkeeper, first mark the price of 150 yuan, and if you can't sell it, lower the price a little. But online bidding is different, the seller must first set a starting price, and the buyer will bid upwards from now on. The lower the starting price, the more interested buyers are. Some sellers set the starting price of 1 yuan, which is a good way to attract attention.
But if the starting price is too low, there is a risk that the final transaction price is too low. Therefore, the seller had better set the bottom price at the same time, such as setting 105 yuan as the bottom price to ensure that the goods will not be bought below the cost. Another disadvantage of low starting price is that it may imply that you are willing to sell goods at a very low price, thus making the auction hover at a very low price. If the seller thinks that waiting for the auction is too long, he can set a price. Once a buyer is willing to pay this price, the goods will be sold immediately. The disadvantage is that it is impossible to raise the price if several buyers are interested. Sellers should make use of these settings according to their own specific conditions.
How to open a shop on Taobao? The sixth step is the marketing promotion of opening a shop online.
In order to enhance the popularity of your own store, marketing promotion should be properly carried out at the beginning of opening the store, but it is not enough to be limited to the Internet, and it should be promoted through online and offline channels. For example, buy the location of "popular product recommendation" on the high-traffic page of the website, bold the product name on the product classification list, and add pictures to attract attention. You can also use free advertisements, such as exchanging links with other stores and websites.
How to open a shop on Taobao? The seventh step is to open a shop online for sale.
When customers decide whether to buy or not, they are likely to need a lot of information that you have not provided. They will bring it up online at any time, so you should reply patiently in time. However, it should be noted that many websites will prohibit buyers and sellers from providing any personal contact information online, such as email address and telephone number, otherwise they will be punished.
First, go to the bank to apply for online bank cards; Second, register an account and Alipay in Taobao; Third, carry out real-name authentication on Alipay.
The specific steps are as follows: after selecting the goods to be sold, before opening an online store, you need to choose a website that provides a personal store platform and register as a user. In order to ensure the security of the transaction, it is necessary to authenticate the corresponding identity and payment method. I chose to open a shop in Taobao because it is completely free. Three conditions need to be met:
1. Registered members and passed the certification;
2. Release the treasure above 10 (including10);
3. In order to facilitate safe transactions, open online banking.
(1) User registration. Log in to Taobao and click "Free Registration" at the top of the page. In the opened page, enter the member's name, password, email address and other information (email address can be applied for free on major websites such as Yahoo, Sina, Sohu and Netease), and click the button "Agree to the following terms of service and submit registration information". Then, the registered email will receive a confirmation email, open the link, and after confirmation, the user registration is completed. Security tip: In order to ensure the security of the transaction, be careful not to set the password too simple. It is recommended to use the combination password of "English letters+numbers+symbols".
(2) Identity authentication. "Taobao" stipulates that only through real-name authentication can you sell treasures and open stores. Therefore, after registering users, we should also carry out corresponding authentication (including personal real-name authentication and Alipay authentication). The specific steps are as follows: Step 1, log in to Taobao and click "My Taobao" at the top of the page. In the page that opens, click "Please click here" next to the words "I want to sell my baby for Alipay authentication first";
Step 2: In the opened page, you will be prompted that Alipay account has not been activated, and click "Click here to complete Alipay account activation". Enter your real name, ID card type and number, Alipay password, etc. In the pop-up page, click "Save and activate Alipay account immediately" button; Step 3: After successfully activating Alipay account, return to the original page and press F5 to refresh the page. Click the "Apply for Alipay Personal Real Name Authentication" button, read the terms of Alipay authentication service, and then click the "I have read" button to continue; Step 4: First fill in the personal information according to the prompt, and click "Next"; Next, select the ID card for verification. You can choose to "upload online" or "mail" a copy of your ID card and click "Next"; Then, enter the bank card information, including bank, bank card number, province, city, etc. After the input is completed, wait for Alipay remittance within one day. Friendly reminder: if you upload a copy of your ID card online, the size of the picture file should be controlled within 200KB; If it is an IC ID card, you also need to provide a back picture; Step 5: After one day, reopen my Taobao, click on the corresponding link in the authentication area to open the Alipay authentication page, click "Confirm remittance amount" in the "Bank account verification" area, then enter the amount of funds that Alipay has injected into your bank account, and click "OK" button.
(3) Take photos of incoming goods (not necessary if it is an agent). A key factor in the success of online shop opening is the purchase channel. The price of the same product is different in different purchase channels. After passing the certification, you will be busy sorting out the treasures you already have. In order to display the sold treasures in front of consumers more intuitively, it is very important to take pictures. It is best to use corresponding graphic image processing tools to convert the format and size of pictures, such as Photoshop, light and shadow magician and so on.