According to Dianping.com, Jinbaida is one of the most famous high-end watch brands in Switzerland, and is known as "Rolls Royce in watches". Jinbaida watches are exquisite in workmanship and expensive, and each watch needs hundreds of hours of production and fine assembly. Its watch design and mechanical movement are very complicated, and it has a very high position in the field of high-end business and jewelry luxury goods.

According to Dianping.com, Desert is a relatively young watch brand, which pays attention to simple and fashionable design, and its simple and fashionable style has won the favor of young people. Desert watches are characterized by slim appearance and simple design, and a variety of straps meet the different needs of consumers. Its price is much lower than that of Jinbaida, generally between 1000-3000 yuan.