1, sales record
The product page will show the monthly sales volume, and there are tens of millions of Taobao merchants. I believe the competition of the same product is inevitable. The number of sales records will be important data for buyers to compare orders. No one wants to be the first person to eat crabs. For example, the prices of the latter two products are the same as those of the products. If you are a consumer, is it possible to choose the second option? I guess I can't convince myself, so the number of sales directly affects the choice of customers.
2. Page loading speed
After waiting for a long time to open the page, the picture can't be loaded. How patiently can customers wait for the pictures to load? Do not open the page for more than ten seconds. The patience of customers is limited. Once the picture can't be opened, most buyers will close the page, resulting in traffic loss. This requires us to control the length of the page. Remember that the description page is too long to affect the loading speed. Generally, 6- 10 screen is the best.
3. Settings for classified navigation
When customers arrive at the store, they want to find the target, thinking that even if they can't find the target, no matter how luxurious the store decoration is, it is useless. We must classify the goods in the store according to style, season, price and so on, so that buyers can find the goods they need most quickly.
4. Decoration of the store homepage
The front page of a shop is the facade, which reflects the design skill of the artist. The decoration does not require much, but it must not be messy. Just like a restaurant, the hygiene is not good, and the business will certainly not be much better. Homepage decoration should be unified in style, harmonious in tone, consistent in picture size and standardized in words, leaving consumers with a clean, clear and concise first impression. Consumers have a certain recognition of the store, and then continue to understand the products of the store.
5. Design of main product drawings
The first picture of the product is the entrance of the traffic source, and it must have something to attract buyers and stand out from the similar products. Then five main pictures, showing the goods from as many angles as possible, with detailed pictures. The first picture shows the overall image of the product, two or three pictures show different angles, and four or five pictures give close-ups of product details. This is a process that ordinary consumers want to know about products and cater to consumers, so as to better upgrade and transform.
6. Coordination of promotional activities
Promotion is the last step. When consumers are hesitant to place an order, they can be stimulated by the store's preferential activities, such as full discount, single product discount, gift discount and so on. The current preferential activities give customers a feeling of cheapness and give them reasons to place orders.
7. Purchase evaluation
Historical evaluation is generally read as long as it is not a novice online shopper. I believe that if the evaluation is embarrassing, many consumers who have decided to buy will also be discouraged. The description of the page is given to consumers from the seller's point of view, and consumers are only dubious, because no merchant will say that their products are not good. And comments are given by consumers to consumers, and it will be more convincing for consumers to give a * * * voice. We can't guarantee 100% favorable comments, but we must ensure that there are no bad reviews on the home page. The first few comments must be good. If the first few comments are all bad reviews, don't blame others for the low conversion rate.
8. Very important page description
Single page is a salesman who speaks a fixed language. In addition to presenting the appearance, style, interior and details of the products to consumers in detail, we must also dispel the concerns of buyers. Consumers can recognize the value of products to some extent after browsing the description page. Further stimulate the desire of consumer demand, and there are interest points to promote the purchase decision. A single product page is a process of persuading buyers and reflecting the value of products. Excellent page design can effectively improve the conversion rate and bring the most direct economic benefits to businesses.