Summary is a kind of written material to review and analyze the performance of study, work and life in a certain period, which can improve our written expression ability. So review and write a summary. So what is the format of the summary? The following is my carefully organized summary essay on activity planning, hoping to help you.

Model essay on activity planning 1 I. Work report

Since I started working on April 1 day of 20xx, I have finished my work seriously, studied hard and thought positively, and my working ability has been gradually improved. With the vigorous development of Hongjian Real Estate, especially in the year of 20xx, the planning department where I work as the company's propaganda department is particularly important. Every message, every propaganda, represents the image of the company. So in practical work, I always strictly demand that I be cautious.

In addition, the fast running of the train depends on the front of the train. As a result, there are many shortcomings in both professional ability and ideology. In these aspects, I got the correct guidance and help from company leaders and department leaders, which improved my working ability, made my direction clear and corrected my attitude. Therefore, it laid a good foundation for my development.

Second, the thought report

20xx is the first year when I really started working. Everyone has different understanding and feelings about work or career, so do I. For me, I usually grasp my own ideological context from two angles.

The first is mentality. To paraphrase Milu, "Attitude is everything". With the right attitude, we can use the right method, find the right direction and get the right result. Specifically, my attitude towards work is to choose what I like and then do my best for what I love. I have always believed that work should not be a task or a burden, but a pleasure and enjoyment. Only when you are interested in it and fall in love with it completely can you fully appreciate this happiness. I believe that I will find the pleasure of working in the process of trying to explore and discover this business, and I can do my best for it without reservation. It can be said that only when you know how to enjoy your work can you know how to succeed, and you can't be forced during the period.

Secondly, the problem of ability, which can be divided into professional ability and basic ability. I can illustrate this problem with a simple example: for a camel, its professional ability determines its viability in a desert environment, while its basic abilities, including adaptability, perseverance and natural vigilance, determine how long it can survive in a desert environment. Specific to people, professional ability determines whether you are suitable for a job, while basic ability, including self-confidence, cooperation ability, responsibility ability, adventurous spirit and development potential, will directly determine the vitality of this job. A successful person in his career must be a person whose two abilities can develop and operate harmoniously.

In 20xx, I will devote myself to my work with a brand-new mental state, study hard and improve my work and business ability. Actively respond to the company's measures to strengthen management and abide by the company's rules and regulations.

Summary of activity planning work model essay 2 I joined the planning department of the company in June of 20xx, and it has been half a year now. After half a year's running-in and planning work, I have a deeper understanding of planning work.

First of all, the work of the planning department is to better serve the sales department and provide more favorable, distinctive and convenient ways to obtain customers for sales. At the same time, whether it is the design of graphic content or the writing of words, it is necessary to express the product and brand connotation of the project to the target audience from the perspective of sales and combined with the planning creativity, thus providing more favorable conditions for sales.

Secondly, the choice and grasp of media channels should be accurate. For example, at the beginning of 10, we launched the WeChat friends circle advertisement, which gave me a lot of reflection and inspiration. In the choice of channels, WeChat friends circle advertising is undoubtedly the platform with the largest traffic and the widest audience. However, it is precisely because of its 100 billion-level traffic that nearly 1.2 million advertisements were placed in our company, which consumed more than 90% in just two days. The reason why this happens is because we underestimated the traffic of this advertising platform, and because we didn't do a good job of disclosure before launching, which showed that we didn't clearly express the launching time span with advertisers and didn't advance it. In the next work, if there is such an advertisement, we need to do the following:

First, the agreed delivery time, including the daily delivery time and the time span of the whole advertisement delivery.

Second, adjust the delivery conditions according to the current delivery effect, and divide the whole advertisement into three to four stages. From the second stage, the selection will be adjusted according to the customer situation and the delivery effect of the previous stage, which will provide strong support for the subsequent advertising.

Thirdly, in the process of writing the scheme, we should pay attention to writing from the perspective and needs of developers, not just based on personal feelings. At the same time, we should pay attention to the communication in advance, the communication in the writing process and the adjustment afterwards to avoid large-scale anti-manuscript. In addition, it is necessary to summarize the necessary parts in the process of scheme writing and form a writing system to facilitate future scheme writing.

Finally, as a department that needs three to four people, we should do a good job in recruiting and coordinating personnel in next year's work, which is exactly what we need for growth.

My plan for the planning department is that when there are three or four projects, a graphic design is needed to be responsible for the design of project graphic advertisements and daily publicity pictures; One copywriter, responsible for the copywriting of related projects and the operation of Sohu number and headline number; A planning assistant, responsible for the daily cooperation and communication of Party A, the writing and implementation of the activity plan, the writing of the bidding plan and the daily market adjustment.

And these can never be fully equipped overnight. The priorities of these three positions should be planning assistant, graphic design and copywriting.

In next year's work, we will also recruit personnel according to this situation. The above is my summary of the work of this department and my work plan for next year.

Activity planning work summary mode 3 According to the requirements of the company's half-year work summary, combined with its own actual situation, it makes in-depth analysis from both subjective and objective aspects, finds out its own problems with performance data as the core, and formulates rectification measures to lay a solid foundation for better work in the future.

Please criticize and correct the following personal report.

I. Performance statistics

Since 20xx joined the company in August, * * * has participated in planning 23 cases, as follows:

Completed 7 films (XX Biotechnology, XX Jewelry, XX Technology, XX Public Welfare Film, XX Security, XX Furniture, XX Handbag Factory);

4 production stage (XX electronics, XX treasure, XX air compressor, XX training institution); Five companies in the planning stage (XX theme club, XX e-commerce, XX denture, XX electronics, XX electronics);

7 failure cases (XX_ mobile phone, XX jewelry, XX primary school, XX jewelry, XX group, XX supply chain, XX baby);

The work completion rate is 78%, the completion rate is 47%, the film delivery rate is 30%, and the unqualified rate is 30%. Comprehensive evaluation, there is still a long way to go to meet the needs of general film and television advertising planning positions.

Second, the existing problems

(1) lacks patience and impatience.

Many times, in the face of the revised scheme, there is always a fidgety and anxious mentality, which leads to the scheme being far from the market and customer demand. For example, the electronic bill of XX was originally very interested and knew the customers well, but it became more and more immature in the later period, and the communication in the later period did not pay attention to the feelings of colleagues, which indirectly led to the failure to complete the film and recover the final payment for the company.

(2) Unreasonable arrangement and low efficiency.

Often, the plan in hand is not straightened out. When I meet new customers, I will not separate myself from the environment of the old scheme. I can't devote myself to the planning of the new scheme. I was tired and inefficient, and finally I had to hand in the "plan that I knew I had to rework". This is digging a hole. Jump in. For example, the XX scheme has been sold in public relations, and customers have completely trusted and accepted us, and the requirements for the scheme are not high. However, they did not arrange their time and energy reasonably, which led to customers' request for rework, which affected the company's reputation in customers' hearts and caused adverse effects.

(C) lack of systematic learning, not lasting.

In learning, I always study according to my own feelings, such as reading my favorite works, news reports, online current affairs comments, etc., which leads to the phenomenon of "learning at random and learning at a low level". Although relying on such learning can satisfy the tastes of "new customers", it can't satisfy "traditional customers". This is a typical phenomenon of "throwing watermelons to pick up sesame seeds". If we don't study systematically and move towards specialization and industrialization, we will lose our understanding of the market, grasp the customers and lose the significance of planning.

(4) Talk too much and do too little.

Every time the opinions are raised the most, it is often a fatal question: "Nobody did it, and I didn't do it." Since I am the discoverer of the problem, I have not set an example to drive everyone to actively correct the problems existing in the work and improve the overall work efficiency of the company. On the contrary, "complaining more and doing less" leads to a vicious trend in the company, with less cooperation among colleagues and more accusations and complaints, which destroys the company's unity atmosphere and naturally reduces efficiency.

Third, corrective measures.

(A) adjust the mentality and do things in a down-to-earth manner.

Put each modification in a more important position than the new scheme. If it really can't be solved, ask for help from colleagues in the company with an open mind and make up your mind to do the current thing well. "How can this order be completed if it is not completed?" Steps should be taken step by step and things should be done one by one. At this point, we should be firm. I hope the company can also give support and understanding in the future work. You can't always rush to open, and the work can't be done well. Where did you get the confidence to open up new orders?

(2) Give it to others if you are too busy.

If I really can't arrange my time reasonably, then I can only reduce the work at hand and make every order meticulous and perfect. "Satisfying every customer I handle" should be my current working principle. If you are really busy, you should send your plan to other colleagues. In this regard, the company actually needs to give support. Because, before this, everyone was responsible for their own orders and followed the way of "whoever has time and who is qualified to pick it up", but it was not very systematic. Planning really needs feeling, but the most important thing is not feeling, but energy. Without the energy input of 12, how can we surpass the existing level? Not to mention surpassing yourself, even competitors are hard to surpass.

(3) Put your spare time on study.

For many people, work is for life, and entertainment is indispensable in life. Especially in a city with a tight pace of life like Shenzhen, I dare not expect entertainment. Therefore, I am obsessed with online games. Online games are indeed the cheapest form of entertainment. You can make friends boldly and find a sense of existence that is hard to get in reality, but its dangerous side is that it makes people decadent and wastes youth and energy. So, I sold my game account and spent money on books. I plan to use my spare time to exercise and study in the future. I think I have to give myself a chance to correct myself and return to a positive and optimistic life. Let's go

Talk less and do more.

This sentence has been said many times, and every time it appears, it is always a time for people to reflect. I used to complain at every meeting. I hope everyone will recognize what I said, cooperate with me and urge me to make progress together. But the result is just the opposite. I neglected "people need to be recognized". Just like myself, everyone likes to be praised and recognized to find the meaning of their work, but I am going in the wrong direction. At this point, our former customer, Mr. Hu of Runnong, did a good job. He always sees the advantages of others without mentioning their shortcomings. For example, he said, "Teacher Yu is patient!" I think it's quite right, but I have never looked at it from this angle, so in my future work, I must always tell myself to "talk less and do more" and "look at the advantages of others and find my own shortcomings" and get along with my colleagues.

Fourth, the next step

Generally speaking, after working here for nearly a year, I have understood a lot of truth and learned a lot. Thank the company for finding me a platform to realize value here. In the future work, I will conscientiously implement the rectification measures in the report, unite my colleagues, strive to be an example, be a lubricant for the team, and grow and progress together with all my colleagues in the company.

I hope everyone will give me more guidance, supervision and reminders in my future work. Thank you!

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