First, the investigation time:
20 10 12 2 1 and 2 2.
II. Research location:
Nanjing xinjiekou Laidi Shopping Mall, Central Shopping Mall, Dayang Shopping Mall, Xinbai Shopping Mall, Dongfang Shopping Mall, etc.
Third, the purpose of the investigation:
Through these days' practice and investigation, I observed various types of specialty stores, analyzed specific cases, increased my understanding of commercial space design, further understood and recognized the problems that should be paid attention to, and laid a good foundation for future interior design.
Fourth, the research content:
Investigate the space design of specialty stores (clothing stores, shoe stores, bag stores, jewelry stores, etc.). ) at the mall.
Through the investigation these days, we found that the interior decoration design of shopping malls has its own characteristics and styles. With the continuous improvement of the quality of life, people began to reconsider the living environment, and thus put forward higher-level requirements. Especially with the improvement of living standards and cultural quality, the original simple interior design can no longer meet people's needs. Now designers should not only consider people from the aspects of color, materials and overall budget, but also work hard on the utilization of indoor space. Only in this way can they make designs that meet people's requirements.
With the diversification of the times, style and personality are particularly prominent, so it is necessary to study them. Style and personality seem abstract, but if you think about it carefully, it is not unpredictable. For example, indoor colors, some like strong color blocks, some like elegant, decorated with lines. For example, some people like to show more in lighting, light and color; Some like to do more details. Le Di Shopping Center gives people a lively and cheerful feeling.
Factors to be considered in the space design of specialty stores;
The image design of a specialty store is the soul of brand display. In the brand era, the specialty store is one of its most important spokespersons, and the quality of store design directly affects the brand communication and product sales. An excellent store design not only requires visual neatness and beauty, but also conveys relevant sales information to customers, arouses customers' purchasing desire to the maximum extent, and forms purchasing behavior. Specialty stores often have obvious characteristics, and their design has a great relationship with the goods they sell, and reflects strong cultural connotations.
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