And why do women especially prefer Cartier? Someone told the truth, in fact, Cartier is a jewel that only the really rich and noble can consume!
I promised Bian Xiao to read the following article. Friends should never hate rich people ~ Why do you say that Cartier can only be consumed by real nobles? This has to start with the history and present situation of Cartier.
Maybe some friends think it's not money? Even if it's worth hundreds of thousands, ordinary people can't afford it, right? In fact, it is not a small series that hits everyone, but it is really like this. There are actually two real Cartier brands!
One is Cartier, which you can see in the form of a shop. This kind of Cartier can be easily bought by tens of thousands or hundreds of thousands of ordinary consumers. In fact, this kind of Cartier is quite popular in the real luxury circle.
The other Cartier is not so simple. In fact, Cartier was a jewelry brand specially customized for the royal family from the beginning, and the biggest difference between customized jewelry and the jewelry we can usually buy is that you may not be able to buy it, even if you can buy it, you need to wait patiently, and all the jewelry customized for the royal family and ladies are unique, and you can even add a lot of your own ideas.
Why does this happen? In fact, we still have to start from the beginning, about the development history of Cartier:
Cartier 1847 started a business, and the concept of brand given by the founder LouisFancoisCartier sounds a bit "narrow": jewelry is born for nobles.
LouisFancoisCartier, founder of Cartier
There is also a little caution behind this concept. Since jewelry is exclusive to nobles, it is reasonable to set the price a little higher. How do nobles use cheap goods? This is why Cartier is so expensive so far.
Maybe this idea is very powerful to us, but those nobles really bought it, especially the British royal family, and they have become frequent visitors to Cartier! In the last century, the Prince of Wales ordered more than 30 crowns in Cartier, and Cartier won the honor of "the jeweler of the emperor, the emperor of jewelers"!
Later, I received the "power of attorney of the emperor" from various countries and entrusted Cartier to become a royal jeweler! To this day, there are still many members of the royal family who especially like to wear Cartier!
Cartier made a necklace for the prince of India.
Cartier customized the hair band for Doris Duke, heir to the American tobacco king.
The crown worn by Princess Kate on her wedding day was lent to her by Elizabeth II. This crown was customized in Cartier when the Queen 18 years old.
So friends who read this article should know that Cartier is so expensive for their own reasons. And Cartier's own positioning can't be cheap.
If you are a rich lady, please feel free. If you are as ordinary as Bian Xiao, you should not blindly pursue the brand effect of Cartier.
A long time ago, Bian Xiao heard a story about a rich woman worth tens of millions. Do you doubt that she is wearing A goods? So if you are a general partner with a monthly salary of only 2,000 to 3,000, will you believe that the hundreds of thousands of jewels she wears are real? Therefore, the most important thing for a suitable jewelry is to conform to its own image and temperament, and finally to its own status!