Specifically, it refers to the marketing method directly facing consumers, including any communication activities aimed at end consumers. Compared with traditional media such as TV advertisements, it has the advantages of being closer to consumers, paying more attention to the study of consumer behavior and grasping the lifestyle of consumers.

Various methods under DTC marketing mode are not independent, and only comprehensive application can truly exert the charm of DTC integrated marketing. In the process of practical application, it should change according to the characteristics of product categories, consumer groups and marketing strategies.

Extended data:

DTC promotion activity is also an important method under DTC integration mode. Compared with the regular activities of pharmaceutical companies in the terminal, the fundamental difference lies in the accuracy of the target objects corresponding to the promotion activities. Conventional terminal promotion is only carried out by enterprises from their own sales standpoint, such as cooperating with TV advertisements, seasonal promotion, digesting inventory, and helping to place orders through channels.

Activities can be combined with consumer education and community pharmacies. For example, it can be delivered to database consumers by mail according to the characteristics of diseases and seasonal changes. Terminal promotion should be linked with community pharmacies and government agencies as much as possible, and government policies should be paid attention to at the right time.

Baidu encyclopedia -DTC marketing