Second, night consumption has gradually become a climate. The average temperature in the first four months of this year was 2℃ lower than that in previous years, and the cold weather affected the enthusiasm of residents in the province. According to the monitoring statistics of 20 large shopping centers such as Shenyang Xinglong Family, Zhongjie New Mart, Zhuo Zhan Times Shopping Plaza and Shenyang Commercial City, the average daily passenger flow in June and April decreased by nearly 10% compared with the same period of last year. However, driven by the development of "night economy" consumption atmosphere, residents' leisure shopping at night is becoming a new growth point to incite commodity sales. According to the calculation of the Provincial Service Industry Committee, on New Year's Day, Spring Festival, Qingming Festival and May Day holidays this year, 85 large-scale retail enterprises monitored mainly achieved commodity sales of 65.438+64.5 billion yuan, up 654.38+09.7% year-on-year, of which night sales accounted for 30.2% of the whole day, accounting for 5.6 percentage points higher than the same period last year.
Third, the transformation of accommodation and catering has accelerated. From June 5438 to April, the turnover of the above-designated accommodation industry in the province was 3.03 billion yuan, down 0.3% year-on-year, and the decline rate was 0.2 percentage points narrower than that in the first quarter. However, the downward trend of the catering industry is still intensifying. From June 5438 to April, the turnover of the catering industry above designated size in the province was 9.58 billion yuan, up by 7.2% year-on-year, with a decrease of 2. 1 percentage point higher than that in the first quarter and a decrease of 17.9 percentage point lower than that in the same period last year. Faced with the increasingly severe market situation, since the beginning of this year, large accommodation and catering enterprises around the country have actively adapted to the changes in demand, formulated adjustment measures from the aspects of customer structure, sales strategy, food substitution and service transformation, and accelerated the exploration of diversified business models. Catering enterprises such as Minyuelou and Xianggong Cuisine have reduced the price of their dishes one after another, and launched a set meal for two with a value of 58-78 yuan, while Doulao and Tao Zhugong Pavilion in Macau sold vouchers with a face value of 78-98 yuan, which greatly boosted the passenger flow. According to the statistics of Shenyang Public Comment Group Buying Website, in April, more than 40 high-end catering enterprises such as SF Express, Chopsticks Road, Dalian Fishing Port, Chaozhou City and Sheng Mao Hotel10 launched more than 340 online group buying discount packages, with the transaction volume exceeding 13200, an increase of nearly 15% compared with March.
Fourth, the sales of key commodities rose. From the analysis of the retail sales of wholesale and retail enterprises above designated size in the province in the first four months, among the 25 categories of commodities, the growth rate of retail sales of 1 1 was faster than that of the first quarter, the growth rate of 5 categories of commodities was flat, and the growth rate of 9 categories of commodities slowed down. In terms of classification, the retail sales of traditional hot commodities such as petroleum and products, automobiles, gold, silver, jewelry and cosmetics have picked up, increasing by 14.5%, 9.9%, 24.4% and 20.7% respectively year-on-year, and the growth rate is 1.3, 0.7, 6.8 and 3.2 percentage points higher than that in the first quarter. In the first four months, the retail sales of decorative materials and furniture above designated size increased by 36.8% and 1 1.9% respectively, 9 and 2.4 percentage points faster than that in the first quarter.
5. Consumer prices dropped at a high level. From June 5438 to April, the province's CPI rose by 3. 1% year-on-year, and the growth rate dropped by 0.3 percentage points compared with the same period of last year. In April, CPI rose by 2.8% year-on-year and decreased by 0.5% quarter-on-quarter. Among them, food prices decreased by 1.4% month-on-month, ranking first among the eight categories of commodities. According to the monitoring system of daily necessities of the Provincial Service Industry Committee, in April, the average retail price of pork in the province was 25.7 yuan/kg, down 4.74% from the previous month. The impact of H7N9 avian influenza on the sales of poultry and egg products in our province has further deepened. The average retail price of eggs in April was 8 yuan/kg, down 6.3% from the previous month. Average retail price of poultry 12.8 yuan/kg, down from March 15.4%. The average retail price of 18 vegetables monitored mainly was 6.23 yuan/kg, down 1.6% from the previous month. However, due to the superposition of multiple factors such as the decrease in market volume and the increase in market demand, the prices of major vegetables such as Chinese cabbage and potatoes increased significantly, by 15.4% and 13.7% respectively compared with March.
It is estimated that in May, the situation faced by the consumer market in the whole province is still grim, and the driving force supporting the growth of commodity sales is obviously insufficient, and the downward trend of growth rate will last for a short time. With the warmer weather, the increase of residents' trips and dinners, and the arrival of the wedding season, the business situation of accommodation and catering enterprises will improve to some extent. In order to curb the current decline in consumption growth and accelerate the growth of commodity sales, it is suggested that all localities: First, promote exhibition consumption, take the opportunity of hosting the World Expo and the Twelfth National Games, rely on key cities such as Shenyang, Dalian and Jinzhou to attract tourists from home and abroad, and promote the development of related industries such as commerce, catering, accommodation, transportation and tourism; Second, we should expand holiday consumption, seize holiday business opportunities such as the Dragon Boat Festival, vigorously organize holiday marketable commodities, and carry out holiday theme marketing activities to promote commodity sales growth; Third, we must prosper night consumption. According to the deployment of the Provincial Service Industry Committee a few days ago, we should do our best to implement the eight major theme activities. At present, we should focus on organizing the "night consumption promotion season" to set off a new climax of expanding night consumption. The fourth is to activate catering consumption, encourage high-end catering enterprises to actively adjust their business structure, develop new dishes that are affordable, healthy and frugal, and launch services such as home delivery, holiday family banquets, and semi-finished products take-out to guide the healthy development of the catering industry; Fifth, we must promote hot consumption, accelerate the development of new consumption modes such as e-commerce and online transactions, encourage new consumption modes such as credit consumption and credit card consumption, and promote the sales of hot commodities such as automobiles, high-end home appliances, gold and silver jewelry, and building decoration materials; The sixth is to promote rural consumption, give full play to the advantages of the network of 20,000 chain farm stores in the province, promote industrial products to the countryside and agricultural products to the city, and improve the level of rural consumption.