Do any project, there is a question whether it is feasible, including market prospects, competition, advanced technology, economic costs and so on. , to comprehensive analysis. The greater the investment, the greater the risk, and of course the greater the profit, so it is more necessary to study the feasibility in depth and in detail.
The purpose of market research is to provide reference for management departments. The departments that use market research can be management decision-makers or individuals of enterprises, companies, organizations and any enterprises and institutions. The purpose of market research may be to make long-term strategic planning, or to provide reference for formulating specific policies or strategies at a certain stage or for a certain problem.
Research can be academic or practical. What is the purpose of market research? Reports are used for advertising, such as well-known market research companies, which are too expensive to solve real problems. Either find a strategy-oriented research company like General Market Research, or directly find a marketing company.
The purpose of investigation refers to the expected results of social investigation and research activities. In other words, what is the purpose of investigation, what purpose is achieved, what role is played, and what problems are solved through investigation. Generally speaking, the purpose of investigation and study is either to meet the needs of theoretical research or to solve and predict a social problem. The purpose of investigation plays a very important role in the practice of social investigation. First of all, it is the internal motive force for investigators to carry out social investigation activities. It is this purpose that drives people to investigate and study.
Secondly, the purpose is the internal scale of investigators' investigation activities. How to carry out the investigation, how to design the scheme and what method to choose should be determined according to the purpose. Third, the purpose is the "commander-in-chief" and goal of the whole research activity. As the "commander in chief", it makes the whole investigation process an organic system, and every stage, link and step are highly organized; As a goal, the purpose has a regulating effect on the whole research activity to avoid big deviation.