Like most brands in the world, Dior takes its designer-founder as its brand name-christian dior.
Christian dior's reputation resounded throughout the fashion world, and his design influenced the world fashion world, so he can be called the most important fashion designer in this century. Since he introduced the first excellent fashion collection to the world, it has brought far-reaching influence to the world. He became the spiritual leader of post-war fashion. Since then, every fashion release of Dior has become a popular trend, even if it is only a slight change, it will also cause turmoil in western society.
Dior became the embodiment of fashion because of the success of his first series, that is, The New Style published by 1947 shocked Paris, Europe and the United States like a whirlwind and became the most stirring fashion reform in this century. "New style" is not a "new style" or "new style" in the usual sense, but has almost become a symbol of the times. After World War II, women wore monotonous clothes: uniform flat-shouldered dresses, which were clumsy and dull, with serious traces of war. Dior changed this monotonous form of women's clothing into a curvy natural shoulder shape, emphasizing a full chest, a slim waist and a round buttocks. This new style, which focuses on slim waist and big skirt, highlights the femininity of women and makes women regain their feminine charm-this is Dior's dream for many years and people's dream of peace and beauty. Parisians are ecstatic and the whole world is watching Dior. As the media praised, Dior is the best fashion genius.
After his death, his successor was also a genius of fashion design to keep the brand prosperous. Of course, these designers are also famous for their own brands.
1946-1957, Christine? Dior himself
1957-1960, YvesSaintLaurent (Yves? Saint Laurent)
1960-1989, Mark Bohan (Mark? Boang)
1989 - 1996，GianfrancoFerre (gianfranco？ Ferrer)
1996, john galliano (John? Galliano)
I like galliano and YSL very much.
With the development of brands, many big brands will divide their brands into different brand lines according to the needs of the market, and so will Dior.
Current categories: high-end women's wear, high-end ready-made clothes, perfume, cosmetics, jewelry, accessories including watches, high-end handbags, women's shoes, sunglasses and so on. The most famous bag is the saddle-shaped logo bag. There are too many classic perfumes, such as poison, Miss Dior, sand dunes and so on. I won't say much here. DIOR is not used much in cosmetics, lipstick is not bad, and DIOR CAPTURE series in skin care products is also very popular in the past two years.
Dior used to have only women's clothes, but now he has men's clothes. The brand name is Dior Homme, which means man in French, which is equivalent to man in English.
At present, it has been sold all over China. Dior's flagship stores in Shanghai are Hang Lung, Dior and Dior Men's Wear. It is said that the monopoly in Hangzhou is not bad.