First of all, Jin Zhifu's reputation for gold is relatively small. Therefore, in the price of gold jewelry, it is cheaper than big brands such as Lao Fengxiang and Chow Tai Fook.

2. Secondly, Jin Zhifu is also a very formal gold brand. His gold purity and quality are also very good, and there is no unreliable situation.

Finally, because of the premium of Jinzhifu brand, the price is cheaper.