The concept of "factory store" originated from the west, and it is a store directly opened by a brand factory. It captures people's hearts with "low price" and can buy brand goods at a price about 1/2 lower than the market, so it is also called the price killer.

Jinmate Factory Store is the seventh commercial facility wholly owned by Datong Group, and the fourth large-scale warehouse comprehensive supermarket after Jinmate Fashion Plaza, Datong Department Store and Jinmate Livable Plaza. The "Ronghe New Town" project located in Gongye North Road, which is under construction by Datong Group, is the pre-commercial support for the main business of Ronghe New Town, which is 654.38 million square meters of Datong Mall.

Factory stores retain the original traces of post-LOFT industrialization, and at the same time locate shopping malls with the most popular concept of "factory stores" in the world, making them have the characteristics of "brand, low price, convenience and fashion" of semi-warehouse supermarkets. The total commercial area is 65,438+00,000 square meters, which consists of two theme spaces: infield supermarket and outfield department store. The outfield consists of jewelry area, cosmetics washing area, women's shoes area, men's leisure area, snack city and children's playground. The infield is a semi-warehouse fashion supermarket with people's livelihood as the main commodity, which has everything from fresh food, household department stores, washing care and knitted home textiles, covering all aspects of food, clothing, housing and transportation.

Jinmate Factory Store is located in low-end consumer groups and fashion car owners shopping groups, with the largest number of 3,500 items in the same city, the largest fresh area of 2,000 square meters, the largest storage and refrigeration capacity of 600 square meters, and the largest shopping malls in the same city with more than 400 parking spaces. All products are directly supplied by manufacturers, which saves intermediate costs. It is a subversion of Nanyang's existing supermarket model to realize differentiated operation and highlight the advantages of "high quality and low price" in factories and stores by clearly distinguishing them from Nanyang's existing supermarkets through sales modes such as membership price and storage price.

Since the opening of Jinmate factory store, a low-price storm has been set off quickly, and customer enthusiasm has continued to rise. The number of visitors and the number of passenger orders have reached the highest level in the history of Nanyang business, and there has been a long-lost shopping spree. Nanyang city is boiling because of factory stores, and the "Ronghe New City" area is hot because of factory stores.