Usually, people who buy cosmetics in shopping malls are not as many as those who buy clothes. Setting the cosmetics counter on the first floor with a large flow of people can increase its purchase probability. Cosmetics with high profits can and are willing to pay the highest rent in the shopping mall for this prime location. In addition, cosmetics are beautifully packaged, neatly placed and have a good image, which invisibly improves the grade of shopping malls.

Careful observation shows that most shopping malls sell cosmetics and jewelry on the first floor, while clothes are always upstairs. This is no accident. Why?

The reason why most shopping malls are designed like this is reasonable:

First, consider the reasons for the flow of people. The demand for clothes in shopping malls is always the greatest, and sometimes it is even crowded. If the first floor is a clothing store, it may be full and look like a vegetable market from the outside.

Secondly, cosmetics and jewelry have exquisite packaging and appearance, and even the seductive smell of perfume and cosmetics has become a secret weapon to attract passers-by into shopping malls. The image of the counter on the first floor is good, which is equivalent to a very successful face project for shopping malls and will give people the impression of high-grade shopping malls.

Third, in fact, most people go shopping because they want to buy clothes. Cosmetics and jewelry are commodities with great elasticity of demand. In layman's terms, it is something that you can buy or not. If you put it on other floors, many people who shop may skip it directly. If you put it on the first floor, shoppers will pass by, and it is very likely that when waiting for someone and answering the phone, you will accidentally see one or two favorite products and then buy them conveniently.