Guess the brand file
Founder: marciano Four Brothers
Designer: marciano
Design style: young, adventurous, sexy, colorful and full of American spirit. Enter the entertainment fashion forum
Official website:
Brand profile:
When expressing the brand "guess", we must not miss this completely symbolic question mark, which is coherent with the English letters of GUESS and also represents the brand spirit of GUESS (as if to say "Guess what kind of clothes we will give you"), an original style full of adventure.
GUESS's brand style, with its sexy style and bold style, is actually closely related to the growth background of the founder marciano brothers. Marciano brothers grew up in a southern part of France full of passionate culture, so they have long been deeply rooted in French design and lifestyle. But they also appreciate the lifestyle on the west coast of the United States. Therefore, combining the romantic feelings of Europe with the classic spirit of American tradition, GUESS is outlined. A pillar of the spirit.
GUESS, founded in 198 1, was originally the four marciano brothers who started out as cowboys and yearned for American customs. But things didn't go well. During the period of 1970, people regarded denim tannin as an outdated product and no longer regarded it as a fashion craze. In addition, at that time, retailers had considerable doubts about GUESS's product direction. All buyers think that the price of denim has dropped. However, the marciano brothers were convinced of this and launched a pair of jeans called Marilyn jean to prove their brand-new concept. After a long struggle, Bloomingdale's department store is finally willing to sell two dozen Marilyn Jane. This can also be seen as a gesture to help the marciano brothers. As a result, as the marciano brothers expected, the goods were sold out immediately within a few hours, and GUESS's fashion transnational territory was officially launched, giving cowboy goods a brand-new look and becoming a permanent sexy symbol of fresh fashion that is not affected by time.
GUESS's jeans series fully embodies the personal pragmatic style. On this basis, marciano brothers founded GUESS Watch on 1983. The GUESS watch designed by the famous designer Paul marciano is novel and unique. Originality from simple concepts, combined with simple and smooth lines, shows more confidence, sensibility and spiritual innovation charm. GUESS watches combine the fashion stage with real life, adopt high-quality and durable materials, cut fashionable lines and create unique personal clothes. The fashion image of GUESS watches frequently appears in major fashion magazines, TV and billboards around the world. Stephanie Seymour, Claudia Schaefer, naomi campbell, Drew Barrymore and Bridget Hall, the spokespersons of GUESS, have made GUESS a propagandist and pioneer of fashion. Hand guessing performances have spread all over the world, including more than 70 countries and regions such as Europe, Asia, Australia, South America, Central Africa and East Africa, with more than 300 styles, including modern, classical, sports, metal, jewelry, novelty and fashion styles, which can fully show the personality and opinions of modern people.
A historic "milestone"
198 1 year: the first pair of jeans was sold in new york.
1984: GUESSMAN debuted and has jeans for men and women since then.
1989: the GUESS series was born, and Claudia Schaefer immediately left a deep impression on guess in black and white.
1990: GUESS international boutique opens in Acapulco, Mexico.
199 1 year: the first tenth anniversary of GUESS, hardcover book published & gt
1994: GUESS household goods opened in new york.
1995: the world's largest GUESS shop opened in new york (covering an area of 4 172 square feet).
1996: GUESS launched a fully interactive website on the Internet;
1999: GUESS watches launch G3 series.
1999165438+1October: GUESS watches are listed in China and Shanghai markets; In the same year, 65438+February was put into China Beijing market.
200 1: in Guangzhou, China; Shenzhen; Chengdu; Wuhan; Kunming; Hangzhou; Nanjing; Wuxi; Guiyang; Harbin; There are GUESS watch counters in Shanghai, Beijing and other big cities.
Guess the product world
1982: knitted garments
1984: children's quiz supplies, watches
1988: footwear/perfume
1989: glasses
199 1 year: sports shoes
1992: handbags, underwear, women's leather clothes, men's classics, silk scarves.
1993: Men's Leather Clothes
1994: household goods, jewelry, small leather goods, swimsuits.
200 1: guess Gc jewelry
Brand awareness
1, and the inverted triangle cloth label: the logo of GUESS brand often appears in fashion design, while the inverted triangle cloth label is common in the back pocket of jeans.
2, silver jewelry: guess? Our silver ornaments are also very special, which can show a strong personal atmosphere.
3. Full range of products: guess? There are watches, leather goods, glasses, shoes, socks and other personal accessories. In addition, there are personal items such as body bath maintenance series, perfume and make-up series.