Jewelry sales is an art, and salespeople play a vital role in the whole sales. The skill of selling jewelry well lies in: (1) fully displaying jewelry. Because most customers lack jewelry knowledge, it is very important for salespeople to show jewelry. (2) Guide consumers out of the purchase misunderstanding and explain the quality of jewelry skillfully. When customers don't know the quality of jewelry, salespeople should introduce jewelry on the basis of professional integrity. They can neither simply say no nor irresponsibly say yes. (3) Prepare for the arrival of customers with a good mental state. Compared with other commodities, there are fewer people selling jewelry, and jewelry salesmen are often bored. If it is a specialty store, it should give a good environment and atmosphere to the sales staff, such as playing some light music and some professional magazines. There is no need to stand upright for a long time without customers entering the store. (4) promoting transactions. Because the value of jewelry is relatively high, it is not a small expense for customers. Therefore, before the final transaction, they are often stressed, depressed, hesitant and even temporarily placed, and the phrase "look around again" may never come back. Therefore, the shopping guide should always seize the opportunity to trade. (5) After-sales service. Sales staff should introduce and provide jewelry after-sales service to customers seriously, enthusiastically and responsibly.