Recently, a case of corporate rights protection in China, which happened overseas, attracted attention. Tianjin Seagull Watch Group was complained by Omega, an internationally renowned watch company, when it participated in the 20 12 Basel International Watch and Jewellery Exhibition. Omega claimed that Seagull used the word coaxial in the signboard of the participating products, which constituted the infringement of Omega's Ω Omega coaxial and other trademarks. When both sides see each other.

The Intellectual Property Committee of the exhibition finally announced the verdict:

Seagull did not infringe the registered trademark of Omega, and rejected Omega's lawsuit.

This is just an example, but the result is encouraging. With the acceleration of China enterprises' "going out", the number of intellectual property investigations and lawsuits initiated by foreign countries against China has increased, and China enterprises are actively facing it. Analyzing the case of seagull winning Omega can bring a lot of enlightenment to related enterprises in China in safeguarding their independent intellectual property rights and legitimate rights and interests.

First of all, we should fully understand the urgency of safeguarding intellectual property rights and work hard for it. Seagull, as the first domestic watch brand in New China, has a high reputation. With excellent quality and affordable price, it is increasingly favored by the international market and will inevitably attract the attention of foreign counterparts. Enterprises in China should enhance their awareness of rights protection, improve their ability to protect themselves, and not give competitors the opportunity to fish in troubled waters.

Secondly, we should be familiar with and be good at using relevant international rules. We should not only have the confidence to win, but also keep a cool head, and rationally use modern legal system and commercial rules to avoid risks, which includes hiring professional legal consultants, mastering negotiation skills and quoting reliable evidence.

In this case, Seagull repeatedly argued through lawyers and issued an authoritative dictionary to explain CO-AXIAL, which means coaxial, pointing out that the word is only an adjective describing product technology and is not used for trademarks, so it does not belong to trademark infringement. Seagull also kept and handed in relevant signs as evidence, and provided sufficient materials to respond to the lawsuit. The facts are clear and irrefutable.

"Real gold is not afraid of fire, and good products are not afraid of inspection". The most important reason why seagulls can win the case against Omega is that they have strength and confidence. Seagull, a high-profile coaxial watch for Ms. tourbillon, has the core technology and reached the international advanced level. In addition, before each exhibition, Seagull made a full plan in terms of intellectual property rights, and really made preparations without fighting unprepared battles.