The launch of Chow Tai Fook's online flagship store provides a new channel for consumers to buy Chow Tai Fook products, and also ensures the reliability of product sources. Customers who buy online can enjoy sincere after-sales service in all Chow Tai Fook stores and counters in China. The products sold by the flagship store not only cover the whole brand line, but also recently launched an exclusive monopoly series.
In the first half of 20 10, the official flagship store of Chow Tai Fook Taobao Mall was officially launched. After just one year's careful operation, the monthly transaction volume of the flagship store has increased rapidly, and the seller's score is as high as 4.8, among which the service attitude score is higher than the average score of the same industry 10%, and the delivery speed score is higher than 24.53%.
Functions of online flagship store:
First, authority. Effectively put an end to counterfeit and shoddy products and play an active role.
Second, the identity is clear. Safeguard consumers' informed rights and interests.
Third, the operation is stable. Long-term management is not a short-term behavior, and it can effectively safeguard its own image and consumer interests.
Fourth, trustworthy. It can make online shoppers truly feel at ease and understand shopping.
5. Low cost and high efficiency. This is the characteristic of general online stores, and the effect is more obvious as an official online store.
Flagship store is a large-scale business model, which requires higher product lines. Flagship stores are sometimes used as a means to prove their strength, or as a way to display a series of brand products. If there are not enough product models and types, it is difficult to achieve the effect of promoting brands, and even bring negative effects to brands and businesses.
Refer to the above? Baidu encyclopedia-chow tai fook network flagship shop
Refer to the above? Baidu encyclopedia-flagship store