1) The purpose and content of the investigation

(2) the object and scope of the investigation

1. Interviewee: Specific requirements for investigators, such as residence time, working years, occupation, etc.

Quota: refers to the requirements for sample composition in the survey.

Such as gender, age, education level, income, etc.

2. Scope of investigation: city

Sample size

(3) The investigation method is to determine whether to use qualitative method or quantitative method first, and then determine the specific method.

Qualitative investigation method

1, group interview method

2. In-depth interviews

3. Projection method

4. Delphi method

Quantitative survey method

1, telephone survey method

2. Interception investigation method

3. Online survey

This is a model essay.

With cheap labor resources and strong industrial supporting advantages, China garments stand out in the global textile and garment industry. With the cancellation of import quota, China garment enterprises are facing unprecedented development opportunities. It can be predicted that clothing trade friction will soon enter a period of high incidence.

. Therefore, we need to strengthen the following key tasks: consolidate the existing market and maintain the export order; * * * Enjoy the potential market; Innovate new markets; Implement standardization strategy. Export enterprises should do a good job in the post-quota era: first, actively promote enterprise restructuring, optimize resource allocation and enhance innovation ability; Second, actively carry out industrial construction, promote the upstream and downstream extension of trade, and improve the efficiency of the whole system; Third, actively implement the brand strategy and gradually develop its own brand; Fourth, actively "go out" and "please come in", actively absorb and digest foreign advanced production technology and management experience, and speed up the construction of talent team. Through the market survey report of China professional wear project, the production enterprises and investment institutions will fully understand the product market, raw material supply, sales methods, effective customers and potential customers, and provide detailed information to provide decision-making basis for studying competitors' market positioning, product characteristics, product pricing, marketing model, sales network and enterprise development. In 2009, the whole series was dominated by a single tone, in which black and white represented the dual characteristics of hard and soft, history and modernity, and also represented the brand style. In addition, this season's key theme is "gold", and the model wears layers of pale gold necklaces and rosary necklaces made of crystal and Bohemian pearls, swaying in front of Madonna's image. Some skirts and shirts are decorated with hand-made pale gold heart-shaped badges, which express the designer's very interesting greetings to Latin American living habits. Latin Americans like to present offerings or lucky ornaments when they go to church to represent their personal wishes. The clothing, shoes and department store market is the first market formed since the reform and opening up. It is a market with low threshold and easy access. Because of this, it is also the market that is most prone to saturation and recession.

At the same time, its regional requirements are also obvious. There are small county markets in small counties, small markets in small villages, and standardized markets in big provincial capitals. In the new season, gold satin/satin is widely used in the early spring of 2009, showing a narrow waist skirt, loose nightgown and coat style. At the same time, it also incorporates its own unique "eclectic elegance" characteristics, embroiders many silk threads with complex patterns, and shows the deconstructive style of abstract printing. A large number of water stains are splashed on grandma-style retro sweaters, which is unique and quite distinctive.

A unique collection of holiday hunting clothes in early spring of 2009 is composed of a variety of single bright colors and Indian folk elements: including a long and well-fitting straight jacket coat (some styles are designed by Princess Peng's sleeves) and a chic bubble mini skirt, which is sexy, lovely and charming.

However, dresses and formal evening gowns retain a clean cut, and many folds are used to place the trim, which is very Versace. For the long-term support of the host and guest groups, the brand is distinct and profound, and the colors and cutting techniques are also attractive; It is worth mentioning that although it is bright and simple, Middle Eastern-style ornaments like Alibaba appear in the whole series, adding a lot of mysterious and luxurious atmosphere. In order to commemorate Mr. Saint Laurent, the cut outlines of various pipes and bright satin materials were used, including magenta, green, royal blue and lavender purple, and then matched with large necklaces and bracelets (with heart-shaped and embroidered patterns) inlaid with colored jewels.

In modern society, more and more people pay attention to appearance. People's requirements and choices of clothes are not only related to people's psychology, age and personality, but also influenced by other objective factors. Accordingly, the Marketing Association of Xiamen University conducted a questionnaire survey to get more information about the clothing market.

From 20081October 25th to February 5th, 2008, 165438+65438 * * 200 questionnaires were sent out, and 192 valid questionnaires were recovered. The survey population is freshmen and sophomores, covering the departments of international trade, tourism management, economy and higher vocational education 1 1, and the sampling confidence is 98%. Male 89, female 103.

This survey adopts the methods of sampling survey and field survey. The on-site investigation is completed by the respondents themselves and is supervised by the investigators.

Analysis on the basic situation of sampling survey;

1. In the choice of clothing types, modern college students pay more attention to the comfort of clothing, not just the trend. Among them, 63.04% boys and 65.59% girls prefer sports and leisure, while only 16.3% boys and 2 1.5 1% girls pursue fashionable clothes.

2.33.59% of men and 43. 12% of girls choose styles as the first choice for buying clothes. The quality factor ranked second with 29.58%, and the brand factor ranked last with 7.5%. Therefore, manufacturers should pay attention to novelty in style design to cater to the different tastes and styles of modern college students' clothing.

Price is another important factor in buying clothes. More than half of the buyers are only willing to accept the clothing price of 50- 100 yuan/. It can be seen that the wind of comparison has gradually spread on campus, but most young students have not gone with the flow.

4. As far as places to buy clothes are concerned, 58.06% of girls and 47.37% of boys choose to buy clothes in specialty stores. In Xiamen, more than half of the boys and girls choose to buy clothes on Zhongshan Road. On the streets of Xiamen University, the number of shoppers in Wal-Mart and Laiya Department Store decreased in turn.

Finally, through this survey, we found that students are not satisfied with school uniforms, so we hope that all departments can refer to their opinions more when choosing school uniforms.

The survey shows that people generally believe that the common problems in today's clothing wholesale market are incomplete product grades, low product quality and poor sanitary conditions. These problems are urgent to be solved in the clothing market. This also shows that the requirements of buyers are constantly improving, hoping to buy clothes in the clothing wholesale market with full product grade, high product quality, sound financial facilities and comfortable environment.

, analysis and the corresponding form of results release, so that people in the industry can accurately understand the overall picture of the current textile and garment professional market in China, provide advanced market development experience and ideas, let the markets know each other and learn advanced development models, so as to gradually change and eliminate backward marketing and management methods. It also plays an active role in guiding market development, controlling over-exploitation, providing business decision-making reference for industries and enterprises, and promoting exchanges between international and domestic trade platforms.