How to write a summary of jewelry sales, no matter what sales, the characteristics of performance champions are good at observation, and so is the jewelry sales industry, so we should constantly sum up experience. Below, I will provide you with articles summarizing the work of jewelry sales month, hoping to help you.

How to write a summary of jewelry sales 1 I have been working in the company for almost a year. This year, with the help of my colleagues and the company, I slowly stepped into the door of the jewelry industry from a layman. Jewelry was noble and mysterious in my previous impression. In the process of working in the company, I gradually became familiar with these jewels and regarded them as a real part of my career.

As far as personal professionalism is concerned, I really learned a lot this year. The more you know, the more you feel the need to deepen your study. When I first entered the business, I thought it would be great to know what diamonds are and what platinum is. But with the in-depth understanding of the industry, I deeply feel that I need to know more professional knowledge, such as the hottest jade, a lot of gold sold, and other colored gems and so on.

In terms of personal performance, I am responsible to say that I am not satisfied with the sales situation this year, the sales volume is not ideal, and the time for customers to come to the counter is short. In this store, although we occupied an ideal position, we did not produce good results. For this, I have always been like a boulder. On the one hand, we are under great pressure and feel that we have failed the expectations of the company.

The performance of objective analysis is poor, and I have summarized three aspects:

On the one hand, our professionalism needs to be improved. The professionalism mentioned here mainly refers to professional knowledge, sales ability and work enthusiasm. I have to admit that I am not good enough in this field and I am very enthusiastic about sales, but my professional knowledge and professional sales ability of jewelry must be improved. Here, I sincerely hope that the company will give us more opportunities to improve our learning in the new year, which will not only increase our sales ability and enthusiasm, but also increase our sense of belonging to the company.

On the other hand, the display of commodities is not absolutely perfect with the display of main commodities and auxiliary commodities. I think our props are intact, mainly in the layout, the position that customers can easily see, and the effect of standing outside the counter should be more coordinated with the goods we mainly display. I also hope that the company can give us professional help and help us improve the counter display.

Third, the product structure, the number of products on the jewelry counter of this brand is not enough, and the other is not exquisite enough. There are many loopholes in the product structure, which will cause two serious problems. One is that most of the time, customers can't directly choose the products they need on the counter, and we need to spend more time to guide customers to go in other directions, but this is obviously circuitous and the effect is not good. Another problem is that the display of the counter and the display cabinets behind it will be sparse, which will make our counter ugly. So I hope the company can make some adjustments and enrich its products. Of course, it doesn't mean that the goods must be complete. I think it can get twice the result with half the effort to make correct adjustments to the mainstream commodities in this market.

The above three aspects are the main reasons for my poor performance this year. In short, sales are centered on taking care of a customer. After all, the competition between shops and the surrounding environment is fierce. Only by serving customers as well as possible can we establish our own customer circle and have a benign and lasting performance.

We should see that the potential of the store is huge, and our position is not bad, occupying two sides and a corner. If we can make a good adjustment at the main level, then I still have great confidence in our performance in the new year.

In the new year, I will definitely put more enthusiasm into sales, and I will also feed back the information to the company in time. I hope the company can point out my shortcomings in time and give me help and improvement.

How to write a summary of jewelry sales? First, let customers know.

To let customers know about your products, this is the first thing to do in sales. It is not difficult to do such a thing. After the customer enters the door, a few words can let the customer know.

Customers should pay attention to goals, routes and steps. Planned, focused and rhythmic sales can improve efficiency and increase interest.

Don't think that people will buy your products when they know about them. It is not easy to get customers to pay for it.

Second, not only let the customer know, but also let him understand.

Knowing doesn't mean knowing, and customers can't buy products if they don't know. What is "understanding"? People don't understand until they know the performance, quality, price and so on of your products.

Only when you make a specific introduction to the product can people understand it. Whether you can make it clear in a short time is a great test for sales staff.

In another case, the customer doesn't want to know because he is not interested at all. In this case, how to arouse interest is very important.

Third, it is most important to make customers trust.

Even if the customer knows the product, it is difficult to make a purchase decision, because he doesn't know you and your store yet, or he can't trust you yet.

At this time, you have to do further work to win trust. Salespeople must strengthen honesty, because honest people are always more likely to gain the trust of others than dishonest people.

Fourth, customer satisfaction is the premise of purchase.

Know, understand and trust your product and you will buy it? The psychology of customers is very complicated. They may still be wondering whether the products you sell have special value or whether the price is appropriate.

Clever salespeople are good at observing words and deeds. Once they discover the subtle psychology of customers, a few kind words may make customers tempted. We should not only be good at grasping customer psychology, but also be good at influencing customer psychology. People often say that salespeople often deal with customers, but in fact they often deal with customers' psychology.

Fifth, give customers a choice.

Customers may not buy products after they are tempted. After they initially decide to buy, they will also consider whether other products will be more reliable and cheaper than yours.

If salespeople find that customers care about this problem, they should also do some effective persuasion work realistically and appropriately, otherwise the above four steps will be in vain.

Sixth, truly reassure customers.

To reassure customers means to relieve their worries, which should be achieved through publicity and explanation of after-sales service measures.

Once the customer intends to buy the product you sell, the remaining problem is to worry about the quality of the product. At this time, the salesman should be good at answering all kinds of questions raised by customers in a targeted manner, so that customers can change from worry to rest assured.

7. Don't take it lightly before the customer decides.

Don't treat customers lightly if they don't spend money, because some customers are easy to repeat. At that time, if someone put a pot of cold water beside them, their determination would be more easily shaken.

Sales staff should be psychologically prepared for the unexpected situations that may occur during the transaction, and meet all kinds of subversive new challenges firmly and skillfully at any time until the customer finally decides to buy.