Why do some people buy copper or silver when they buy gold jewelry? Just because no printing was observed, I thought it was gold jewelry when I saw it. As a result, I bought it and found it was not gold, and then I failed to return it because you didn't see clearly what material it was. Jewelry generally needs to be printed, that is, printed with its own materials. For example, pure gold will be required to write pure gold 999, 18k, gold will be required to write AU750, silver will be required to write S925, and platinum will be required to write PT950 to distinguish the differences between these materials in case someone is cheated. If you don't look at the printing when you buy it, you will increase the chance of being cheated.

At the same time, you can also look at the label on the back of jewelry, which is usually folded. If consumers don't pay attention, they can't see the information of the material. Therefore, when buying gold jewelry, you must read the words and labels clearly.

The second formula: choose the brand with low gold price.

People who know brands will find that the prices of similar products vary greatly between different brands. The price gap between jewelry brands is also very large. Today, the gold price of Chow Tai Fook is 477 yuan per gram, that of Zhou Shengsheng is 479 yuan per gram, and that of Lao Fengxiang is 465 yuan per gram. The gold prices of these brands also differ by more than 10 yuan, and the gold prices of small jewelry brands may be about 50 yuan cheaper than these brands.

The third formula: pay attention to the style and craft of gold.

Many people think that it doesn't matter whether the gold style technology is expensive or not, but in fact, different technologies may differ by thousands of dollars. For example, the ancient gold craft needs to increase the production cost above 50 yuan per gram on the current brand gold price, and 20 grams will cost thousands of dollars.