1.2009 development of agglomeration area
1. 1 Strengthen environmental transformation and attract well-known enterprises to settle in.
In order to create a good business environment for jewelry enterprises, the Shenzhen Municipal Party Committee and Municipal Government actively carried out environmental transformation of the gathering place. At present, most of the first phase of environmental transformation in the gathering place has been completed. According to the conceptual plan of "Shuibei Necklace" of Yi Dao Company, a "Shuibei Necklace Block" was established in the core area of the gathering place. The main landscapes of Honghu Park, such as Golden Trail, Crystal Square, Emerald Lane, Wedding Pavilion and Celebration Slope, have been completed and put into use.
The jewelry industry cluster has continuously improved the business environment and attracted many well-known enterprises to settle in. In 2009 alone, China National Gold Group, Shenyang Cuihua Gold and Silver Jewelry Co., Ltd., Dafan Jewelry Co., Ltd. (TTF), Jinye Jewelry Company and other well-known jewelry companies set up companies here. The "Overseas Brand Jewelry Center in Decoration Industry" built by Hong Kong A aron Shum Group Company also officially opened.
1.2 Accelerate the construction of regional brands and expand the domestic market.
"Shenzhen Jewelry" regional brand has 36 member units, 29 of which are located in Luohu, and 6 of the other 7 enterprises have marketing centers in Luohu. In order to promote regional brands, the Shenzhen Municipal Party Committee and Municipal Government held a regional brand promotion activity of "Shenzhen Jewelry" in Shenyang in September 2009, and the on-site signing amount reached 3 1 100 million yuan.
In order to explore the mainland market and expand the influence of the gathering place, the two levels of government in urban areas actively organize jewelry enterprises to participate in domestic comprehensive exhibitions. For example, in the 15th China Lanzhou Investment and Trade Fair, 27 jewelry enterprises participated in the exhibition in Shenzhen, and 23 projects were signed, with a contracted amount of 3.576 billion yuan. At the 5th China Jilin Northeast Asia Investment and Trade Expo, exhibitors signed contracts with local enterprises in Jilin Province totaling 2.8 billion yuan.
1.3 Accelerate the construction of public service platform and improve public services.
In order to promote the long-term prosperity of the jewelry industry in the gathering place, Shenzhen Jewelry will integrate the existing public service resources and build a comprehensive public service platform with a building scale of 65.438+0.3 million square meters, with a total investment of over 65.438+0 billion yuan. This public service platform not only includes design and development, inspection and testing, personnel training, network information and other functions. It will also attract well-known jewelry industry institutions at home and abroad to set up headquarters or offices on public service platforms, thus expanding the influence of gathering places at home and abroad. In addition, world-renowned jewelry companies will be introduced to set up product exhibition centers on public service platforms to provide a platform for exchanges and cooperation between Chinese and foreign jewelry circles.
1.4 Successfully held the Jewelry Festival to expand the influence of Shenzhen jewelry.
The 2009 Shenzhen Jewelry Festival was successfully held from June 65438+1October 65438+September 65438+1October 2. The main venue of this jewelry festival is Shuibei Jewelry Garden, and there are more than ten venues including Jin Guanghua Square, Vientiane City, Antique City, Shuibei International Jewelry Exchange Center and Jinli International Jewelry Exchange Center.
2009 China Jewelry and Jade Jewelry Guide
More than 100 enterprises participated in this jewelry festival, and dozens of activities were held, such as joint exhibition of jewelry brands, Shenzhen jewelry consumption appreciation strategy and coupon delivery, "Hundred Flowers Award" boutique exhibition, jewelry fair, and "fresh" appearance of new jewelry products. Through these activities, Shenzhen jewelry was publicized to citizens and tourists, the influence of Shenzhen jewelry base was expanded, and tourists from Shenzhen were attracted to visit and buy Shenzhen jewelry on the occasion of the jewelry festival, which boosted the jewelry consumption market. At the same time, it also built a good platform for the interaction between jewelry industry and other industries, and promoted the linkage and complementary advantages of commerce, hotel tourism, cultural industry, financial industry, automobile, communication services and other industries.
2.20 10 work plan
2. 1 Actively promote the construction of public service platform in the gold and jewelry industry, do a good job in bidding for decoration construction, and strive to complete the decoration project as soon as possible. At the same time, do a good job in attracting investment from public service platforms, strive to introduce some well-known industry organizations, designer studios and inspection and testing institutions at home and abroad, and give full play to the functions of public service platforms to serve enterprises.
2.2 Continue to implement the industrial substitution strategy, urge non-jewelry enterprises to move out of the jewelry base, actively attract jewelry enterprises outside the region to settle in, further enhance the brand agglomeration effect of the jewelry base, actively promote the regional brand building of the gold jewelry industry, and expand the popularity of "Shenzhen Jewelry".
2.3 Promote the development of gold jewelry industry to the high end, focusing on the development of design R&D chain and exhibition trading chain, and actively promote the integration of gold jewelry industry with high-end service industries such as cultural and creative industries, finance and tourism. In order to expand the influence of "Shenzhen Jewelry" and promote the deep interaction between the jewelry industry and other advantageous industries in the jurisdiction, on the basis of successfully holding the 2009 Shenzhen Jewelry Festival, it is planned to hold a more abundant 20 10 Shenzhen Jewelry Festival.
2.4 Actively implement the "going out" strategy, and plan to organize some jewelry enterprises in the jurisdiction to participate in well-known exhibitions at home and abroad to expand the domestic and international markets.