The sales volume of cotton socks was "0" before brushing, and it became "34" after brushing.
"yes! Amoy, you can become a member by recharging.
With the rise of online shopping, brushing is constantly evolving and upgrading, from dark to bright, becoming a means for some businesses. Although various e-commerce platforms have been repeatedly hit, the phenomenon of brushing bills has been repeatedly banned.
Before the arrival of another "Double Eleven", the Beijing News reporter found that it included "Yes! Many brushing platforms such as Yitao and "5 1 brushing network" have a hot business. On these platforms, merchants can send orders at will and get a commission of several yuan for each task after receiving the order.
On these platforms, everything is open and "transparent", and even the real-time commission of brushing hands is broadcast on the homepage of the platform.
What is really kept in the dark are those consumers who regard "sales volume" and "favorable comments" as shopping references.
The newly revised Anti-Unfair Competition Law will take effect on 20 18 1 Operators will help themselves or other operators to carry out false or misleading commercial propaganda by swiping a bill or speculating letters. If the circumstances are serious, a fine of less than 2 million yuan may be imposed and the business license revoked.
165438+1October 10 in the morning, the painter Li Jing brushed a product in an online shop and sent a screenshot to the store. In less than 1 minute, he received two WeChat red envelopes, one for the refund of the billing fee and the other for the commission-3 yuan.
The sales volume of this commodity has also increased from the previous 0 to more than 20.
Merchants enter the platform to send tasks.
As a high school student, Li Jing claimed that she wanted to "earn some pocket money" by brushing her hands. He regards this as a "sideline" outside his studies.
Two months ago, he registered "5 1 brush the net" and began to brush the net. The website claims to be a professional platform for e-commerce online stores to brush bills. Merchants and brushers can register and settle in according to their own identity.
In the middle area of the homepage of the website, there is the release of "Latest Tasks". Each task includes publishers, publishing requirements, commissions and other items.
Li Jing said that the brush-hand can choose tasks to take orders at will, but some tasks also have certain requirements for the brush-hand, such as Taobao user level.
Click to open a task of painting potted plants, and the commission will reach 10.3 yuan, which is three times that of general painting.
Merchants also put forward a lot of requirements for the brush hand, such as "screenshots are required in the whole process of making the order", "Shop around before entering the store, and each store will browse for more than 3 minutes when shopping around", "After browsing, you need a fake chat and ask for maintenance knowledge".
There are thousands of brushing tasks like this every day. By the end of 1 10,1at night, the data of 5 1 home page shows that the platform can receive 1899, and the total number of tasks exceeds 1 1 .4000.
Zhang Ying, a customer service staff member who has worked on the platform for more than a month, said that the previous orders were scattered in various QQ groups and WeChat groups, and there were few orders, so it was not easy for merchants to contact. 5 1 There are many merchants who brush orders, and the daily order volume is updated every second. Without the trouble of brushing hands, businesses don't have to worry about whether sales can go up or down.
More than a month ago, she paid 299 yuan on the brush platform of 5 1, and officially became a customer service and brush one hand. "I usually do the front desk, and I can get a commission of 10% by pulling a brush with one hand or a merchant. I can also brush my own bill if I have nothing to do."
Near the Double Eleven these days, Zhang Ying has been staring at his mobile phone for almost a whole day, even in the gap between picking up his younger brother from school. "There are too many businesses to brush, and I am a little busy."
It's like 5 1 brushing the net, "Yes! Amoy is also a special brushing platform. After the merchants settle in, they will release the brushing task. Witkey (that is, brush hands) will pay with their own money first, take photos of the goods and complete the transaction. Finally, after the merchant confirms the transaction on the platform, Witkey will receive the payment and commission.
In "Yes! On the homepage of Yitao, there are three statistical lists, namely "Promotion Award Information", "Latest Task Information" and "Weekly Bill Ranking". Among them, the promotion reward information and latest tasks are displayed from time to time, and the weekly billing ranking is arranged according to the ranking.
As of the evening of 1 11,the number of bills ranked first in "Weekly Billing Ranking" was 507, and the number of bills in the top ten exceeded 340.
Platform admission fee 199 yuan-500 yuan.
Searching for the keyword "single platform" on the Internet, the top two search results are "Yes! Amoy "and 5 1 brush the net.
165438+1October 8, Beijing News reporter registered "Yes! Amoy website found that you don't need to provide ID number and other relevant documents, you just need to register an account on the website and bind your personal Taobao account and mobile phone number to become a Witkey.
According to "Yes! Taobao customer service staff introduced that users need to operate through the platform's website from registration to successful order taking. In order to avoid being checked, the browsers used are also limited.
The Beijing News reporter found that the website specifically set up "Yes! Amoy browser. " The customer service staff said that using the browser that comes with the website to swipe the bill will have a higher safety factor.
For merchants, in "Yes! After registering an account on the Taobao website, you need to bind the Taobao account to publish the billing information.
The customer service staff said that the binding account can not only facilitate login, but also directly connect the brush holder and the merchant to become a one-stop service.
Compared with "yes! Amoy ",registering 5 1 brush net to become a brush hand has to go through a more" strict "review and procedure.
When attracting brushers to settle in, the customer service staff will generally ask the brushers to pay the settling-in fee first, of which 199 yuan is required for becoming a brusher, and 299 yuan is required for becoming a brusher and customer service.
Once the payment is successful, the customer service will inform the swiper that he has a real name verification link, a Taobao account, an Alipay account, photos of the front and back of the ID card, a screenshot of the IP location of the mobile phone, a video with the ID card, a photo of life, and a form containing all the above information. This information is essential.
Although the platform claimed that everyone's information would be "absolutely confidential", Wang Lin, who had already paid the membership fee of 199 yuan, was still worried and finally gave up her plan to brush her hands. Who knows if they will use my information to do illegal things.
The fees that merchants need to pay to enter the 5 1 network are also divided into two grades: 300 yuan and 500 yuan. Among them, the merchants who pay 300 yuan can't enter the ordinary group, so they can only look for the brush hand through the "host" in the ordinary group, so they have to pay both the brush hand commission (3 yuan -6 yuan/single) and the host commission (1 yuan -6 yuan/single). Merchants in 500 yuan can post the information of swiping bills as a "host" in the general group, and earn commissions for themselves and others.
In "Yes! Taobao and 5 1 two websites need to go through training after they register as brush hands.
"yes! The staff of Taobao said that if the brush-sweeper wants to take orders, he must go through platform training. The training content is divided into three parts: how to receive orders, matters needing attention in brushing bills, and the use and exchange of "task points" (platform virtual currency). It usually takes about 3 days.
In 5 1, the training content includes a brush simulation test: operating a brush for a jewelry store on Taobao. The content of this test includes shopping around, browsing shops and treasures for not less than 5 minutes, taking photos without paying, and collecting shops and treasures. After that, the brush hand will focus on the voice chat room for voice training. The two kinds of training add up to about 1 hour.
Brush the bill and ask for a fake chat with the merchant.
After receiving the training, you can brush your hands and pick up the work. The steps of brushing the bill are the same. Merchants first release the demand for brushing, and those who meet the requirements will take orders and pay first. After the payment is completed, the screenshot is sent to the merchant, and the merchant finally transfers the payment and commission to the brush hand, and the one-time brushing is over.
165438+1October 10, in a 5 1 brush group, there are 1670 merchants and brushes. Among them, the identity of the merchant in the group is "host". The "host" keeps scrolling out the information of the brush list, brushing your hands and then chatting privately with the "host".
In order to save time, more than 1000 people in the group agreed that 1 stands for positive information such as "yes", "receiving orders" and "no problem". On the contrary, "2" stands for negation.
As long as someone sends a message, it will be filtered by different "1". According to the rough statistics of the Beijing News reporter, within one minute, the group of different "hosts" released 35 pieces of brushing information.
The reporter randomly contacted a "host" in Shaoxing, Zhejiang. He sent the reporter a screenshot of the "Korean stocking" products in his shop, and the screenshot showed that the sales volume was "0". The other party requested to set up a store, set up a store, browse for more than two minutes, fake chat and shoot products on the spot.
The reporter bought this product according to the requirements and steps, and then sent the screenshot of the transaction to the other party. The other party sends the reporter the purchase principal and 3 yuan commission through the WeChat red envelope. The whole brushing process takes about 5 minutes. A few hours later, the sales volume of this product has reached 34.
"There are many lists here, which are also very easy to do." Chen Chen, a painter from Shanwei, Guangdong, said. Previously, he had received some brushing tasks through a friend's introduction, but "earned very little". The platform is still relatively safe. Everyone pays the entrance fee, and rarely pays the bill without paying or paying less.
In the billing hall of 5 1, "remote payment form" and "remote hosting form" are two main billing types. The former is paid remotely by merchants, and the latter is paid remotely by platform managers. "Only in this way is it more real and not easy to be monitored." Zhang Ying said.
In order to avoid being checked, platforms and merchants also set more requirements for the brushing process. "yes! Amoy customers are required to spend more than 5 minutes on the product page of the online store when brushing the bill for the merchant, and also to have a fake chat with the customer service. The links of fake chats are basically free to play, and some merchants will mark the chat content and questions.
"In the process of fake chat, merchants and brushers can't have sensitive words such as brush, otherwise it will be easily found." "yes! Taobao "customer service said.
In terms of "writing praise", there are different regulations on the platform, and most of them require free use of "praise method" and "follow-up evaluation and photo printing".
5 1, a shop selling long conference tables on the brush list, wrote a model for the evaluation content of the brush list-"The new office that has just been changed has been bought for a long time, and everyone in the company says it looks good and has high cost performance".
The platform earns the difference by exchanging "task points"
In the whole brushing process, the logistics link can also be faked by sending empty packages.
"yes! Taobao customer service staff said that there are two common schemes to create fake logistics links. First, the recipient will not receive the real package. " You can set real logistics information such as sender, recipient, recipient's address and telephone number, but you received an empty package. "This scheme is a four-star safety factor scheme on this platform.
The second option is "Yes! Taoke service is known as "five-star safety factor". The recipient will receive the real package, but the items in the package are ordered by the merchant and definitely not the goods that are swiped. " Although this method has a high safety factor, the cost required by the merchants will be even greater. Merchants contact logistics by themselves, usually 5- 10 yuan. "said the customer service.
In "Yes! In order to complete the one-stop brushing service, the customer service staff also recommended using the "Extreme Empty Package" website to send empty packages.
The Beijing News reporter found that the price of each empty package is different according to different courier companies, involving 17 courier companies, and the price of each empty package is below 4 yuan.
According to the staff of "Extreme Empty Packet Network", when sending an empty packet, you only need to register an account on the platform, recharge the money to the account, select the corresponding courier company, and fill in the information of the receiving place, the delivery place, the recipient and the sender. In the e-commerce brushing industry, they cooperated with the brushing platform and completed the last step of making false consumption information.
5 1 There is also a link to "Feitao Single Number Network" on the home page of Brush List Network, which is used to send empty packages nationwide. Click on the link to enter the page marked: free delivery, harvest receipt, stamp certificate. The price of empty packages above 10 varies, and the lowest price is not higher than that of 2 yuan.
Behind each brushing process, the platform can also benefit from it.
In "Yes! On the Taobao platform, the transaction between the brusher and the merchant does not directly use money, but uses the virtual currency of the platform, that is, the "task point" for trading.
Merchants should be in "Yes! To post a brushing task on Taobao, you must recharge the platform and buy a "task point" as a commission to pay one hand. According to "Yes! Amoy stipulates that ordinary merchants need to pay 0.8 yuan to buy a "task point", and there will be corresponding discounts after becoming a member, and only 0.6 yuan is needed to buy 1 point.
There is no need to buy a "task point" for the brush hand. After each brush, they will get the "task points" given by the merchants. All they have to do is exchange these task points for money through the platform.
According to the conversion rate of the platform, an ordinary painter can only exchange 0.4 yuan for each 1 task point. If Brush Hands becomes a member, 1 task point can be exchanged for 0.6 yuan.
In other words, the platform will sell 1 task point to ordinary merchants to collect 0.8 yuan, in exchange for ordinary brushers to pay 0.4 yuan. Take an ordinary merchant as an example. I spent 8 yuan to buy the 10 task point and released the 10 task point. After finishing the task, the ordinary brush hand can convert the 10 points into 4 yuan. In the "task point", the price difference of 4 yuan falls into the pocket of the platform.
If both merchants and painters are members, 1 task points all correspond to 0.6 yuan. There seems to be no price difference to earn on the platform, but whether it is a brush or a business, you need to recharge your members.
The platform membership price is 225 yuan for annual card, half-year card 120 yuan, season card 15 yuan, and monthly card130 yuan, 5 yuan.
Compared with "yes! Amoy customers use membership fees and virtual task points to earn profits. 5 1 The brush-brushing net does not set similar virtual currency, and the transaction is completed directly between the merchant and the brush-brushing person. The profit model of the platform is mainly the admission fee, of which the brush hand 199 yuan and 299 yuan, merchants 300 yuan and 500 yuan. The settlement fee is paid in one lump sum.
The maximum penalty for swiping a single letter is 2 million.
The "false prosperity" that brought high sales volume and high praise made some businesses fall into it. Some merchants have also found that when the list is turned from dark to bright and more and more industrialized, the benefits brought by the list are not directly proportional to the cost paid.
Hualin, an e-commerce platform merchant, became the "host" of 5 1 billing network after paying the settlement fee of 500 yuan. He believes that the platform is more "guaranteed". Previously, he had encountered a brush hand who immediately chose a refund after transferring the commission and principal, and he "lost a lot".
Hua Lin sometimes feels helpless about brushing the bill. "The newly opened C store can't improve the level of the sales store without brushing it. Taobao stipulates that the merchants participating in the event must be above diamonds, and the sales volume and grade will not go up. No matter how good the product is, you can't participate in the activities organized by Taobao, and your situation can't be opened. "
How can it rise to the level of a drill? Hua Lin said that he would brush 250 cards. He calculated an account for the reporter. According to the relatively cheap price of 3 yuan, the cost of upgrading to diamond is 25 1 (a single order) ×3 yuan (commission) ×3.6 yuan (postage) =27 10.8 yuan. "You know, when I opened the store, the deposit was only 1000 yuan." He said, however, brushing is also skillful and cannot be "rushed". "You have to decide how many bills to brush every day according to the number of people entering the store and the number of visitors."
Hua Lin said that the store basically has to brush the bill in the early stage, just the strength of the brush. "Some shopkeepers want to create explosions, and they have to brush sales in the early stage."
As for how to bypass the supervision of the e-commerce platform, Hualin's approach is not to send empty packages. "As long as I hold my order, I will deliver it to you according to the logistics. There are worthless things like ballpoint pens, but you can't send empty packages, which are easy to be found."
Another merchant said that with the improvement of screening and brushing technology of various e-commerce platforms, the requirements for brushing are getting higher and higher. At the same time, the cost of brushing is also increasing, because other businesses are brushing and the investment is also increasing. Compared with previous years, it is almost impossible to get a better recommendation for the same brush input, and the brush effect is no better than before.
Not only the cost, but also the cost of brushing.
The newly revised Anti-Unfair Competition Law will take effect on 20 18 1 Operators will help themselves or other operators to carry out false or misleading commercial propaganda by swiping a bill or speculating letters. If the circumstances are serious, a fine of less than 2 million yuan may be imposed and the business license revoked.
At the same time, the person who swipes the bill may also bear criminal responsibility. In June this year, the first case of "single entry into punishment" was pronounced in Hangzhou.
Li, a 25-year-old, founded the website of "Zero Distance Network Business Alliance", used voice chat tools to establish a letter-brushing platform, attracted e-commerce sellers to become members, collected deposits ranging from 300 yuan to 500 yuan and platform management and maintenance fees and experience fees from 40 yuan to 50 yuan, and organized members to post or accept letter-brushing tasks through the platform, making illegal profits of more than 900,000 yuan in more than a year.
On June 20th this year, Yuhang District Court of Hangzhou sentenced Li to five years and six months' imprisonment for illegal business operation, which was combined with the original sentence of nine months' imprisonment, and decided to execute the sentence of five years and nine months' imprisonment and fined 920,000 yuan.
"The act of swiping a bill is not only false propaganda, but also seriously disrupts the market competition order, and it is also an act that infringes on the construction of integrity." Zhu Wei, deputy director of the Communication Law Research Center of China University of Political Science and Law, said that not only the e-commerce platform, but also the industrial and commercial departments and e-commerce management departments should take a "hard hand" to deal with the brushing behavior.
Zhu Wei said, it is not an exaggeration to impose a high fine and revoke the business license for swiping bills and speculating letters. In the future legislation and law enforcement, we should also strengthen the requirements for the responsibility of e-commerce platforms, including the provisions on platform first payment, technical monitoring, inspection system, data audit and so on. At the same time, punitive damages for consumers who misjudge bills should also be written into the Consumer Protection Law as soon as possible.
(Jing Li, Zhang Ying, Wang Lin, Chen Chen and Hua Lin are all pseudonyms. )
respond
Alibaba
Adhere to zero tolerance for brushing letters.
Ali has always insisted on a zero tolerance attitude towards the brush line. For more than a decade, Ali has never stopped competing with Internet black and gray products such as single letters.
Every year, Ali invests tens of millions of yuan and 100 people in a team to crack down on letter speculation, specially develops a model to identify and dispose of telephone bills, and checks the platform system. By improving big data technology, the Ali platform has been able to automatically identify most speculative behaviors.
For businesses that are found to have malicious brushing behavior, Ali will make the most severe blow according to laws and platform rules, such as direct retreat. Merchants who have been retired because of brushing their bills and speculating letters will miss the Tmall Double 1 1 Global Carnival and will not be able to participate in any large-scale activities organized by the platform.
If the merchant's brushing behavior is suspected of being illegal, Ali platform will also be handed over to the judicial organs for legal treatment and do its utmost to protect the legitimate rights and interests of consumers.
JD.com
False transactions will be severely punished.
In order to crack down on false transactions, JD.COM independently developed an "anti-cheating identification system" and formulated a series of strict management and punishment measures.
First of all, it is very important for merchants to conduct false transactions in order to get the "praise" of goods, enhance word of mouth, improve search rankings and obtain traffic. JD.COM will not count the identified cheating orders into the sales ranking, and will delete the false evaluation content;
Secondly, JD.COM will severely punish those shops that are identified as false transactions by the system. It mainly includes: punishing the goods involved, taking them off the shelves, and closing the shops in serious cases; Restrict merchants with false trading behavior from participating in marketing activities in JD.COM, and give priority to providing marketing resources to high-quality merchants without fraud.
JD.COM will continue to keep a high pressure on false transactions, create a good shopping environment for consumers and build a fair trading platform for businesses.