? Most of the so-called custom jewelry in China only stays in the piece-by-piece processing of selecting gems and then selecting rings, which is not real custom jewelry. So what are the real "private custom jewelry"?
? "Personal tailor of jewelry" is like the process of giving life to jewelry. Artisans and designers not only give you the rare value and exquisite skills of jewelry, but also express your personal attitude and values, positive elegance, intellectuality and wisdom. From the selection of rare gems to the selection of metal texture and texture; Real custom jewelry, from the design of style lines to the process of incorporating personalized elements, has its own imprint from the inside out. "Private custom-made jewelry" is the most popular jewelry consumption concept of the western middle class. Contrary to the numerous domestic jewelry brands, there are a large number of small-scale local jewelers in Western Europe and North America, most of which are family businesses handed down from generation to generation. Although the storefront is small, it has its own characteristics and can provide personalized jewelry customization services according to customer needs. ?
? Terry Giles is a typical representative of foreign jewelers. As a custom jewelry brand Eternal Jewelry (Zhi Heng? Terry, the chief designer of jewelry, has been engaged in the jewelry industry for more than 50 years. In his 70 s, he is an award-winning jewelry designer, a jewelry appraiser of GIA and a fourth-generation jeweler. His father, grandfather and great-grandfather were all engaged in the jewelry industry, and he inherited the jewelry history of Giles family for more than 200 years.
? Terry has his own unique view on personal tailor jewelry. In his eyes, private custom-made jewelry needs two elements: exclusive and exquisite. "Exclusive Design"-Zhi Heng? Jewelry has always insisted on hand-drawn sketches to design jewelry, which makes it easier for designers to exert their creativity and imagination. At the same time, designers will integrate their own style and creativity. Designers in private customization communicate with customers carefully, and they are skilled and wise, thus creating unique and elegant jewelry. After the sketch is numbered and stamped with the brand logo, it will be filed as a collection. A copy of the sketch signed by the designer will be sent to the customer for retention. Exquisite craftsmanship "-Jewelry craftsmen create precious metals with great patience and exquisite craftsmanship. They don't ignore any details, carve and polish repeatedly, and strive for exquisite and unparalleled details.
? In fact, private jewelry customization is not standardized, only personalized; There is no copy of fashion, only the display of personality charm. Appropriate, personalized and artistic customized products also show the wisdom and taste of users themselves. Say goodbye to rigidity and illusory exaggeration. With people's pursuit of quality life and understanding of personality, more and more women began to use "customization" to improve their taste, and more and more men began to use "customization" to express their feelings. As the saying goes, "customize at will and enjoy your taste privately." "Private custom jewelry" is getting closer and closer to us.
This article is a draft for the manufacturer, and Yixiu Women's Wear Network is only responsible for providing communication, not content issues.